Analyst, Email Marketing

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

The role is a part of the Email Marketing Team within the Global Marketing group.

This position will be responsible for planning and producing email marketing programs to promote various products and services. This position plays an integral role in delivering a robust and modern Customer Relationship Management (CRM) communication program.

What You'll Do

This list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Executes the design, production and delivery of email marketing projects for Customer Relationship Management (CRM), loyalty promotions and other business needs
• Executes the email production (build) process for each program utilizing our third-party Email Service Provider platform, this includes creative design, HTML coding and running audience filters against American’s IT data sources
• Acts as Traffic Manager for flow of work within email marketing – intake through delivery – to ensure successful completion of projects
• Develops and supports email marketing measurement and reporting strategies
• Develops and monitors ongoing trigger/automation activity and makes optimization recommendations based on performance
• Ensures the marketing message is conveyed clearly and delivered properly to recipients
• Develops and implements ongoing best practices to monitor and schedule CRM Team resources, including report development of historical resource allocations
• Develops and executes email testing strategies for maximum optimization of the email channel
• Develops customer segmentation metrics, goals and measurement for customer lifecycle marketing programs

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree or equivalent experience/training
• 1 year related experience

• Experience building and deploying emails, including HTML coding, audience segmentation, and campaign set up
• Hands on experience in developing and implementing new customer journey emails
• Analytics experience
• Agency experience a plus

• Proficient in Adobe Creative Suite, particularly Dreamweaver
• Proficiency with Microsoft Office tools – Excel in particular
• Familiarity with Acoustic, Zeta, SalesForce, Braze, or similar marketing platforms
• Understanding of relational databases and related technology query tools such as Access or SQL
• Strong analytical mindset with a drive toward actionable insight
• Strong attention to detail and accuracy
• Strong organizational, problem solving and project management skills
• Ability to work effectively, meet tight deadlines, and shift priorities appropriately in a fast paced, dynamic work environment
• Self-motivated with a strong work ethic; able to work independently or in a team environment
• Ability to appropriately interact with diverse teams (internal and external), across multiple management levels

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.