Marketing Communications Specialist

The Marketing Communications Specialist plays a critical role in shaping how we show up across our communication channels, from brochures, social media and email to paid advertising and our website. You'll manage the day-to-day execution of our content strategy, creating compelling content that speaks to engineers, facility managers, contractors, and other key buyers in the industrial space. This is a hands-on role for someone equally comfortable crafting a technical blog post, analyzing campaign performance, and managing a paid search campaign.

This position reports to the Director of Marketing and Communications.

Key Responsibilities:

Content Development & Publishing

• Create and publish content across all platforms, including printed brochures, blogs, enewsletters, LinkedIn, and the company website.
• Maintain a consistent editorial calendar to ensure a steady cadence of blogs, thought leadership articles, case studies, and enewsletters.
• Translate complex industrial ventilation concepts into accessible, compelling content for both technical and non-technical audiences.

• Design and deploy targeted campaigns that support lead generation and customer retention.
• Continuously optimize email performance through testing and evaluation.
• Build, maintain, and segment email lists in close collaboration with Sales and Business Development teams.

• Work with marketing director and external agency to develop and execute a comprehensive digital content strategy across social media, email campaigns, landing pages, and paid digital campaigns.
• Align content initiatives with lead generation, customer retention, and brand awareness goals.
• Contribute to marketing campaign planning and serve as the primary driver of content execution.

• Work with marketing director and external agency to manage and grow the company's social media presence across relevant channels.
• Monitor platforms, respond to comments and direct messages in a timely and professional manner.
• Foster community engagement and brand advocacy among customers, partners, and industry peers.

• Work with marketing director and external agency to manage paid keyword strategies and digital ad campaigns across platforms such as Google Ads and LinkedIn.
• Ensure landing page content is optimized for user experience, relevance, and conversion.
• Monitor campaign budgets, performance, and ROI, making data-driven adjustments as needed

• Track, analyze, and report on key digital metrics including traffic, engagement, lead volume, conversion rates, and email performance.
• Present regular performance updates to the marketing team and leadership.
• Leverage audience insights and analytics to continuously refine content strategy and improve results.

• Bachelor's degree in Communications, Marketing, Journalism, or a related field.
• 3–5 years of experience in digital marketing or content marketing.
• Strong writing, editing, and proofreading skills with the ability to adapt tone and style for different audiences.
• Demonstrated experience managing social media, email marketing platforms, and paid digital campaigns for a corporate audience.
• Proficiency with tools such as HubSpot, Google Ads, Google Analytics, or similar platforms.
• Experience in B2B marketing or industrial, manufacturing, or technical industries preferred.
• Ability to work in a fast-paced, team-oriented environment and influence without direct authority.

• Strong problem-solving skills and the ability to propose mutually beneficial solutions.
• Self-motivated, responsible, and dependable with a positive attitude.
• Excellent verbal and written communication skills with a professional presence in both phone and in-person interactions.
• Exceptional communication, organizational, and problem-solving abilities.
• Proficient in Microsoft Office suite and Microsoft Teams.

• Be part of a forward-thinking, innovative company in a high-impact role.
• Opportunity to shape the future of a growing national sales organization.
• Be a part of a collaborative team wanting to win.