Assistant Brand Manager

Brand Manager (Cosmetics & Personal Care)

Role Overview

As the Brand Manager, you will be the primary architect of growth for Suyen Corporation’s beauty and personal care portfolio. You will own the end-to-end product lifecycle, transforming consumer insights into tangible products and driving market-leading campaigns. Your mission is to ensure our brands remain the top choice for the modern Filipino consumer through innovation, strategic positioning, and impeccable execution.

Key Responsibilities

1. Product Strategy & Development (NPD)

• Manage the full product lifecycle from conceptualization to phase-out.
• Collaborate with R&D and supply chain to develop high-quality formulations, packaging, and scents that align with brand identity.
• Conduct market research and trend analysis to identify "the next big thing" in the global and local beauty landscape.

2. Brand & Marketing Excellence

• Develop and execute 360-degree marketing plans (Digital, ATL, BTL, and PR).
• Maintain brand consistency across all touchpoints, ensuring the visual identity and tone of voice resonate with the target demographic.
• Lead the creative direction for product launches, photoshoots, and in-store merchandising.

3. Commercial Growth & Portfolio Management

• Analyze monthly sales performance and market share data to optimize the product mix.
• Manage the marketing budget effectively, ensuring high Return on Investment (ROI) for every campaign.
• Work closely with the Retail and E-commerce teams to ensure product availability and optimal shelf placement.

4. Stakeholder & Influencer Relations

• Manage relationships with external agencies, suppliers, and manufacturing partners.
• Oversee the influencer and K-Beauty/Global trend integration strategy to maintain brand "hype" and credibility.