Brand Manager
Indexed description
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Job Purpose
This role exists to lead the growth and long-term success of the brand in Egypt by turning consumer insight into impactful strategies, innovations, and marketing experiences. As Brand Manager, you will play a central role in shaping the brand’s future, strengthening its relevance with consumers, and delivering sustainable business results. You will be part of a collaborative team that believes in doing meaningful work that improves everyday life for people and contributes positively to society.
What Will Your Main Responsibilities Be
- Lead the development and execution of the brand strategy for Egypt, aligned with market trends, consumer needs, and business ambition.
- Own end-to-end brand performance, including revenue growth, profitability, pricing strategy, product mix, and marketing investment.
- Drive portfolio and innovation pipelines to unlock growth opportunities and address unmet consumer needs.
- Lead the creation and execution of integrated marketing campaigns that are insight-led, locally relevant, and scalable.
- Translate consumer and shopper insights into clear action plans through close partnership with research teams.
- Monitor market performance, share trends, and competitive activity to inform strategic decisions.
- Partner with product development teams to deliver superior products aligned with category trends.
- Work closely with sales teams to ensure strong in-market execution and successful launches.
- Collaborate with finance and global marketing teams to ensure strategic alignment and disciplined budget management.
- Proven experience in brand or marketing management with ownership of strategy and execution.
- Strong commercial understanding including budget and performance management.
- Ability to translate insights into impactful actions.
- Experience working cross-functionally in complex organizations.
- Experience in fast-moving consumer goods.
- Exposure to innovation development and product launches.
- Experience working with regional or global teams.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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