Mass Market Sales Representative

Sales Representative - Perishable Products | Large Retail Accounts

Location: Floral Importer distributor from Miami, Florida with Nationwide reach Employment Type: Full-Time

Compensation: Salary depending in experience and proven portfolio + bonuses + Benefits

About the Opportunity

We are seeking an experienced Sales Representative specializing in perishable products who would consider exploring sales of floral products, with a proven track record of success selling to major retail chains and supermarket accounts. This is an exceptional opportunity for a results-driven professional who thrives in the fast-paced perishable

goods industry and has established relationships with key decision-makers at large retailers.

What You'll Do

• Drive sales growth by managing and expanding relationships with major supermarket chains and large retail accounts

• Develop and execute strategic sales plans for perishable product categories

• Negotiate contracts, pricing, and promotional programs with retail buyers and category managers

• Coordinate with logistics and distribution teams to ensure seamless delivery and compliance with cold chain requirements

• Monitor performance metrics including velocity, turns, spoilage rates, and margin contribution

• Manage EDI transactions and ensure accurate data exchange with retail partners

• Collaborate with merchandising teams on planogram optimization and shelf placement strategies

• Analyze sell-through data, inventory levels, and promotional effectiveness

Required Qualifications Experience & Expertise

• Minimum 5 years of sales experience specifically in perishable products (floral-plants product or fresh produce)

• Proven track record selling to large retail chains and supermarket accounts (examples: Kroger, Albertsons, Publix, Whole Foods, regional chains, etc.)

• Established network of buyer relationships and industry contacts within major retailers

• Deep understanding of distribution center operations, receiving procedures, and perishable handling protocols

Technical Skills

• Advanced Microsoft Excel proficiency (pivot tables, VLOOKUP, macros, data analysis, forecasting models)

• Strong working knowledge of Microsoft 365 suite (Outlook, Teams, PowerPoint, Word, SharePoint)

• EDI platform experience required (810, 850, 856, 860 transaction sets; experience with SPS Commerce, TrueCommerce, or similar platforms)

• Proficiency with retail portals and vendor scorecards (OTIF, fill rates, etc.)

Industry Knowledge

• Expert understanding of cold chain logistics and temperature-controlled supply chain requirements

• Fluency in retail KPIs and industry terminology:

o Sales metrics: Velocity, TPRs (temporary price reductions), lift, baseline vs. incremental

o Supply chain: OTIF (On-Time In-Full), lead times, case fill rates, DC compliance

o Inventory management: Days on hand, turns, shrink, spoilage allowances

o Product performance: SKU rationalization, category management, DSD vs. warehouse delivery

• Understanding of slotting fees, promotional allowances, and trade spend management

Ideal Candidate Profile

You are a strategic relationship builder who understands that success in perishable sales requires more than just closing deals—it demands operational excellence, meticulous attention to detail, and the ability to navigate complex logistics challenges. You speak the language of retail buyers and can discuss margin analysis, markdown allowances, and promotional calendars with confidence.

You have:

• A consultative sales approach backed by data-driven insights

• The ability to problem-solve distribution challenges and DC compliance issues in real-time

• Experience managing seasonal fluctuations and demand volatility in perishables

• Strong presentation skills and the ability to conduct line reviews and category presentations

• A track record of exceeding sales targets while maintaining healthy margins

Preferred Qualifications

• Bachelor's degree in Business, Supply Chain Management, Food Science, or related field

• Experience with category management and space planning tools (Apollo, JDA, etc.)

• Knowledge of retail consolidation trends and experience working with GPOs (Group Purchasing Organizations)

• Bilingual skills (Spanish/English) a plus

• Experience with syndicated data (IRI, Nielsen) and consumer insights

• Valid driver's license and ability to travel to retail accounts and distribution centers (up to 40%)

What We Offer

• Competitive base salary with bonus structure

• Comprehensive benefits package (health, dental, vision, 401k)

• Laptop, and technology tools

• Professional development and industry training

• Opportunity to work with premium perishable brands

• Collaborative team environment with growth potential