Andean & ACCA CRM Marketing Manager

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to :

• Career development with an international company where you can grow the career you dream of .
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

This position works out of our Bogotá DC location in the CRM Division. Our medical devices help more than 10,000 people have healthier hearts, improve quality of life for thousands of people living with chronic pain and movement disorders, and liberate more than 500,000 people with diabetes from routine fingersticks. CRM Division is a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

The Product Manager for the Andean & ACCA region, comprising Andean region & South Cone countries, will be a contributor of the overall commercialization effort for assigned CRM product lines. Duties include preparing and executing product launch plans, including business justification, managing implementation of commercial strategies and development and execution of product commercialization plans. The incumbent in this position will be a technical expert with knowledge of the market and of cardiac rhythm management therapies.

What You’ll Do

• Develops launch materials, product literature, and any other collateral material required to support sales and key marketing messages
• Develops product marketing bulletins on new and current products. Provides communication to sales team on market released products.
• Contacts, visits and educates clients and potential clients on the Company’s products and addresses any client questions and concerns.
• Builds and executes on business plans in partnership with management to identify, target and develop new accounts.
• Provides medical professionals with information and training on the use of Company products and with staff education, in-services and technical troubleshooting.
• Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines
• Builds strong relationships with CALA, US and Global teams to ensure successful launch of new sites / new products (tools/SW) and collaborates to ensure launch of new sales enablement tools and collaborate to ensure launch of new sales enablement tools
• Works with market research to collect competitive intelligence and shares results regularly with management.
• Defines accurate market models across South LATAM region. Tracks market share across all CRM product categories.
• Builds strong relationships with leading KOLs.
• Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments. Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

• Bachelor’s degree in marketing or a relevant technical field, or equivalent. Master’s degree preferred.
• 4+ yeas of commercial medical device experience
• Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets as well as the demonstrated ability to forecast major milestones.
• Experience working in a broader enterprise/cross-division business unit model preferred.
• Ability to work in a highly matrixed and geographically diverse business environment.
• Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
• Ability to leverage and/or engage others to accomplish projects.
• Language : Ability to conduct business in English and Spanish

• Deep Cardiac Rhythm Management (CRM) product knowledge/expertise.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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