Marketing Manager

Position Overview

We are seeking a hands-on Marketing Manager to lead the development and execution of integrated marketing strategies that drive brand awareness, lead generation, and customer retention. This role is ideal for someone who thrives in a fast-paced, dynamic environment, can manage multiple moving pieces, and is equally comfortable with strategy and execution.

You will oversee a small team while collaborating closely with executive leadership, sales, and cross-functional partners to bring campaigns to life. The ideal candidate is a proactive, adaptable leader who can step in, take ownership, and drive measurable results.

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute comprehensive marketing plans aligned with business objectives
• Own and manage multi-channel campaigns across digital (social, email, SEO/SEM) and traditional channels (events, PR, print)
• Drive brand awareness, customer acquisition, and retention initiatives
• Monitor and optimize performance using KPIs and analytics, adjusting strategies as needed

Team Leadership & Collaboration

• Lead and manage a small marketing team (3–4 people), including design and web support
• Collaborate cross-functionally with sales, leadership, and creative teams to align messaging and execution
• Provide direction, mentorship, and support to ensure high-quality output

Digital Marketing & Content

• Oversee social media strategy and growth, with a strong focus on LinkedIn and B2B engagement
• Manage content calendars and publishing, leveraging internal resources and freelancers
• Execute email marketing campaigns and lifecycle strategies, aligning with the customer journey

Events & Trade Shows

• Plan and execute 6–7 trade shows annually, along with additional sponsorships and events
• Manage end-to-end logistics including vendor sourcing, pre-planning, and on-site coordination
• Collaborate with internal teams to ensure seamless execution and strong brand presence
• Support both consumer-facing and B2B/distributor-focused events

B2B Marketing & Sales Enablement

• Partner with sales to support lead generation, funnel development, and outreach initiatives
• Conduct research and provide insights to target distributors, wholesalers, and new accounts
• Build campaigns to re-engage inactive accounts and drive new business opportunities
• Assist with inbound inquiries and vendor onboarding processes

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 5+ years of marketing experience, with at least 2 years in a leadership or management role
• Proven ability to execute marketing strategies across multiple channels
• Strong understanding of digital marketing, social media, email marketing, and content strategy
• Experience supporting B2B marketing and sales initiatives
• Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment
• Strong analytical skills with experience using data to drive decision-making
• Exceptional communication and collaboration skills

Preferred Experience

• Experience in event marketing and trade show execution
• Familiarity with marketing automation tools, CRM systems, and analytics platforms
• Experience working in regulated or compliance-driven industries
• Exposure to PR, partnerships, or influencer marketing
• Familiarity with design tools (Adobe Creative Suite) and web/digital best practices

Success Profile

• A true doer who can “hit the ground running” and execute quickly
• Comfortable wearing multiple hats and adapting to shifting priorities
• Strong leadership presence while remaining hands-on and approachable
• Brings fresh ideas, creativity, and awareness of current marketing trends
• Ability to balance strategy with execution and deliver measurable business impact

Work Environment & Culture

• Collaborative, fast-paced, and highly dynamic environment
• Strong emphasis on teamwork, flexibility, and adaptability
• Opportunity to make a direct impact and help shape marketing initiatives
• Balanced culture that values both performance and work-life balance