Marketing Manager

Help grow HCF’s PHI portfolio through smart, integrated marketing that delivers value for members and the business.

About The Job

The Marketing Manager, Private Health Insurance (PHI) is responsible for leading integrated marketing strategies and campaigns that drive product consideration, acquisition and growth for HCF’s PHI portfolio.

Reporting to the Marketing Lead, you will work closely with Brand, Media, Digital and Product teams to shape go‑to‑market strategy, influence investment decisions and deliver high‑quality execution across paid and owned channels.

Key Responsibilities Include

• Developing and executing PHI marketing strategies and communication plans aligned to business and brand objectives
• Leading end‑to‑end delivery of integrated marketing campaigns, including agency and budget management
• Partnering with Media and Brand teams to optimise channel investment, creative performance and campaign effectiveness
• Working with Product teams on propositions, offers and go‑to‑market plans that maximise commercial outcomes
• Using data, testing and customer insight to improve consideration, conversion and overall marketing effectiveness
• Bringing cross‑functional teams together to align on priorities and deliver campaigns on time and in line with compliance requirements

About You

You’re a commercially minded marketer with strong experience delivering integrated campaigns in complex environments. You’re comfortable influencing cross‑functional teams, balancing priorities and turning strategy into action.

You Bring

• Tertiary qualifications in marketing or a related discipline
• Proven experience in marketing strategy, integrated campaigns and agency management
• Strong stakeholder influence across Brand, Media, Digital and Product teams
• A results‑driven mindset with solid commercial and analytical skills
• The ability to manage multiple priorities and deliver to tight deadlines
• Excellent written and verbal communication skills, including copywriting capability
• Experience working in regulated industries (insurance, financial services, Telco or similar)

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

Purpose-driven passion

We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance

Skills

We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

• Flexible working arrangements
• 50% subsidy on HCF hospital and/or extras cover
• Family-friendly certified employer
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – [email protected]  to discuss.

We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.