Asst Manager - Brand Marketing

At Fossil Group, we are part of an international team that dares to dream, disrupt, and deliver innovative watches, jewelry, and leather goods to the world. We're committed to long-term value creation, driven by technology and our core values: Authenticity, Grit, Curiosity, Humor, and Impact. If you are a forward-thinker who thrives in a diverse, global setting, we want to hear from you.

Make an Impact

We are seeking an Assistant Brand Marketing Manager to join our Marketing team at Fossil Group in India. If you are passionate about brand marketing and enjoy executing integrated campaigns across multiple channels, this could be the perfect role for you. In this dynamic and global company, you will play a key role in bringing the Armani brand story to life through seamless campaign execution, stakeholder coordination, and operational excellence.

What You Will Do In This Role

• Execute and track seasonal marketing campaigns across Digital, PR, Influencer, Retail/POS, OOH, Print, Mall Media, and E-commerce channels
• Coordinate end-to-end campaign timelines, deliverables, and go-live readiness with agencies and internal stakeholders
• Manage creative briefing, asset collation, and quality control to ensure adherence to brand guidelines and accuracy of SKU, pricing, and product details
• Support digital campaign operations including creative checks, proof-of-execution validation, and performance tracking
• Coordinate PR, influencer marketing, celebrity shoots, and brand activations to ensure timely execution and asset readiness
• Manage event logistics, vendor coordination, and production support for launches and marketing activations
• Raise and track purchase orders, process invoices, and maintain marketing spend trackers in alignment with finance procedures
• Oversee vendor onboarding, quotations, and documentation while ensuring compliance and audit readiness
• Compile campaign performance reports, proof-of-execution documentation, and competitor benchmarking insights
• Act as the operational link between internal teams including Retail, E-commerce, Visual Merchandising, Finance, and external agencies and vendors

• 2–5 years of experience in marketing execution, brand marketing, or integrated marketing roles
• Experience in luxury, fashion, beauty, lifestyle, or premium consumer brands is preferred
• Graduate or postgraduate degree in Marketing, Business, or a related field
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Experience working with creative, media, PR, influencer, and production agencies
• Strong attention to detail with a focus on quality control and brand consistency
• Good understanding of purchase orders, invoice processing, and budget tracking
• Excellent communication and stakeholder management skills with a collaborative approach

• Competitive compensation and benefits package
• Support for work-life balance, including time-off programs
• Hybrid work opportunities, where applicable
• Learning and development support
• Employee product discounts
• An inclusive, collaborative, and values-driven workplace

We are an Equal Employment Opportunity Employer dedicated to a policy of non-discrimination in all employment practices without regard to age, disability, gender identity or expression, marital status, pregnancy, race, religion, sexual orientation, or any other protected characteristic.

If you need any accommodations during the interview process, just let us know at [email protected].