AVP_Associate, Partnership & Cobrand Card Product Manager, Cards & Unsecured Loans, Consumer Banking Group

Market Strategy & Analysis:
Conduct in-depth market research and competitive analysis, specifically focusing on the co-brand credit card market, to identify opportunities for product innovation and growth. Translate insights into actionable strategies for co-brand card product development and expansion.
Co-brand Card Product Marketing & Go-to-Market Strategy:
Develop and execute effective marketing campaigns specifically targeting co-brand card acquisition and engagement. This includes creating compelling marketing messaging and promotional materials that leverage partner brand synergies.
Co-brand Card Product Development & Management:
Contribute to the full product development lifecycle of co-brand credit cards, collaborating with engineering, marketing, sales, legal, compliance, and partner teams. Ensure on-time and on-budget delivery of high-quality co-brand card products. Manage product roadmap and prioritize features.
Partner Relationship Management:
Cultivate and maintainstrong relationships with existing and prospective co-brand partners, aligning on strategic goals, managing expectations, and resolving conflicts. Negotiate agreements and ensure compliance with contractual obligations.
Performance Monitoring & Optimization: Track and analyze key performance indicators (KPIs) specifically related to co-brand card performance, including acquisition costs, customer lifetime value, and partner satisfaction. Identify areas for improvement and maximize profitability.
Risk & Compliance:
Ensure adherence to all relevant regulations and internal policies related to co-brand credit cards, mitigating risk throughout the product lifecycle.
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Location:

Honhui A-13F

Job:

Product Management

Schedule:

Regular

Employee Status:

Full time