Sales Lead — Commercial Lighting & Seasonal Displays

Company Description

Dekra-Lite Canada, a family-owned business with over 30 years of experience, specializes in designing and delivering commercial holiday decor and lighting programs for municipalities, shopping centers, hospitality groups, and national brands. Trusted across Canada, the company ensures joyful, high-quality, and dependable displays that create lasting memories for communities. Their team of experts manages every aspect of the process—from consultation and creative development to logistics and installation—offering clients a seamless and hands-off experience. All products are CSA-certified, ensuring safety and quality at every step.

Role Description

You own the top of the funnel and the close. From first contact to signed contract — that is your territory. Once a client signs, they move to our account manager for ongoing service and renewals. You move on to the next one. Your job is to build a pipeline of qualified commercial and municipal prospects, run a disciplined outreach and follow-up process, present proposals, and close deals. You will be supported by strong marketing materials, a growing case study library, and a leadership team that knows the industry and the client — but you are the one who makes the first call and gets the meeting.

Qualifications

• Exceptional Communication and Customer Service skills to build and maintain strong relationships with clients
• Proven ability in Sales and Sales Management, with a background in creating and executing sales strategies
• Capability in Training and mentoring team members to achieve performance goals
• Strong problem-solving abilities and capacity to function in a collaborative team environment
• Proficiency in CRM software and sales tools, along with basic knowledge of the commercial decor or lighting industry
• Self-motivation, organizational skills, and a results-driven approach
• Bachelor's degree in Business, Marketing, or a related field is an asset

Base Salary 70k plus sliding commision scale upwards of $115,000+