VP of Institutional DeFi Sales

A cutting-edge digital assets firm is launching a new institutional DeFi product designed to bridge the gap between on-chain liquidity and traditional financial markets — and they’re now seeking a world-class VP of Institutional Sales to accelerate adoption across Tier-1 asset managers, hedge funds, and trading firms. This is a rare opportunity to take a category-shaping product to market at a moment when institutional participation in DeFi is finally entering a mature phase. The OpportunityAs VP of Institutional DeFi Sales, you will: Own the full sales strategy for a next-generation DeFi platform designed for regulated institutions Drive engagement with hedge funds, asset managers, prop desks, and market-makers exploring on-chain yield, liquidity, and execution Partner with Product & Strategy teams to shape market positioning and influence roadmap development Educate clients on risk frameworks, institutional controls, and compliant DeFi access Build pipeline from zero — leveraging your network to bring early, high-value flagship clients onboard Represent the product at industry events, roundtables, and institutional forums This role is for someone who wants impact, autonomy, and the ability to be the commercial face of a breakthrough institutional-grade DeFi solution. What You Bring Deep experience selling into institutional crypto, electronic trading, or digital asset markets Strong understanding of DeFi mechanics: liquidity pools, staking, AMMs, custody, and on-chain execution A trusted network across hedge funds, asset managers, family offices, and crypto-native trading firms Executive-level communication and the confidence to navigate complex institutional due diligence Track record of leading consultative, long-cycle sales with technical elements Ability to speak fluently about security, risk, compliance, and institutional controls Why This Role? Launch a flagship product at the frontier of institutional DeFi adoption Be part of a firm backed by recognised investors and led by industry pioneers Build a revenue engine around a platform with real market pull, not hype Influence strategy, commercial design, and institutional go-to-market Significant earnings potential tied to early traction If you're a senior digital assets sales leader ready to bring institutional DeFi to its next chapter, this is the role that will define your next decade.