Digital Ads & Performance Marketing Manager

BlackToe Running is building Canada’s premier run specialty brand — combining retail, community, and performance-driven e-commerce.

We’re hiring a Digital Ads & Performance Marketing Manager to own and scale paid acquisition while helping drive smarter decisions across email, creative, and overall online performance.

WHAT YOU’LL DO:

- Own and optimize Meta (Facebook/Instagram), Tik Tok and Google (Search, Shopping, YouTube) campaigns

- Manage budgets, targeting, testing, and performance (ROAS, CAC, MER)

- Drive performance insights across paid media and Klaviyo to improve customer acquisition and retention

- Analyze email performance (campaigns and flows) and identify opportunities to improve segmentation and revenue

- Build a structured creative testing engine (weekly testing, clear winners, scaling)

- Collaborate with e-commerce, marketing, and communications to align campaigns across channels

WHO YOU ARE:

- 3–6 years in performance marketing

- Strong hands-on experience with Meta Ads and Google Ads

- Experience with Klaviyo or similar email platforms

- Analytical, fast-moving, and comfortable testing and iterating

- Bonus: retail/DTC experience or interest in running/fitness

- More Bonus: visual creativity, and knowing "what looks good"

WHAT SUCCESS LOOKS LIKE:

- Improved ROAS, CAC, and overall marketing efficiency

- Stronger integration between paid media and email

- Faster, more effective creative testing

- Clear visibility into what’s driving growth

COMPENSATION:

- $65,000 – $75,000 base (depending on experience)

- Bonus based on personal and company performance

WHY THIS ROLE:

- Real ownership and impact on a growing medium sized business

- Opportunity to help scale to the next level

- Work with a passionate, community-driven brand

*Candidate must be based in Toronto and able to work in our offices in King West.