Head of Operations - Asia

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

About The Role

We’re seeking a Head of Operations to accelerate the growth of Fora across Asia. This leader will grow the market in terms of the advisor base and revenue and ensure scalable, best-in-class operations. They will unlock advisor potential by building the right partnership ecosystem and financial structures in the region.

This role may be based in East Asia (China, Japan, South Korea, Hong Kong or Taiwan), Singapore, or New York City. Candidates based in Asia will work remotely with a requirement to travel to New York City 1–2 times per quarter. Candidates based in New York City will be expected to travel to Asia 1–2 times per quarter.

Key Responsibilities

P&L and Performance Ownership:

• Own the full P&L for the Asia market, ensuring efficient spend versus revenue growth.
• Develop and execute the country strategy, aligned with Fora’s international priorities and KPIs.
• Oversee end-to-end revenue performance, forecasting, and KPI tracking.

• Understand priorities for your market, define and operationalize strategic priorities.
• Work with international team members and leadership to align with Fora’s international expansion framework and adapt go-to-market strategies accordingly.
• Manage localization of tools (e.g. HubSpot, Intercom, WhatsApp) for advisor and client workflows.
• Build and optimize operational processes across advisor onboarding, support, payments, compliance, and other key areas essential to market operations.
• Ensure adherence to local tax, legal, and regulatory requirements.

• Lead the go-to-market strategy, including paid marketing, PR, partnerships, and events.
• Create locally relevant messaging, content, partnerships, and client-facing events to grow Fora’s presence in the market.
• Monitor and improve CAC and LTV per advisor, ensuring growth efficiency.

• Ensure the success of advisors across Asia, proactively identifying and closing gaps across training, onboarding, platform tools, partnerships, client-facing materials, and community engagement.
• Serve as the “face of Fora” for advisor questions and concerns in your market.
• Lead and host advisor events to strengthen Fora’s local community and brand presence.
• Build and manage relationships with local travel partners, tourism boards, and related organizations based on advisor business needs.

• Act as the leader of Fora in Asia, representing the company across internal and external initiatives.
• Source, vet, and manage third-party partners or vendors to strengthen and scale local operations.
• Lead, coach, and develop your local team, ensuring alignment with established goals and performance metrics.
• Foster a culture of efficiency, accountability, and advisor-first servant leadership.

• Fluency in English and one other language (Mandarin preferred)
• Strong communication and leadership skills, including public speaking ability
• Experience living or working in Asia
• 6–8+ years of total professional experience, including:
• Operations leadership in a high-growth environment (such as a fast-scaling startup)
• Experience in management consulting, investment banking, or a similar analytical setting
• Excellent organizational and project management skills; proven ability to drive cross-functional initiatives
• Advanced proficiency in Excel/Google Sheets with the ability to build financial and operational models from scratch and discern data
• Bachelor’s degree in Business, Engineering, Economics, or related field
• Ability to travel regularly
  

• Ability to work in the U.S.
• MBA or other advanced degree
• Experience in startup or business operations
• Understanding of cross-country organizational structures
• Experience with P&L management

Compensation for this role varies based on experience, with an indicative range of $150K–$180K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role. Compensation, equity, and benefits will also vary based on the candidate’s country and/or state of residence, as this is a remote role.

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.