Director, Lifecycle Marketing

ANDMORE is seeking a Director, Lifecycle Marketing to support lifecycle marketing initiatives at our premier event venue and market facility. The role requires a hands-on professional who can implement and manage lifecycle marketing solutions that drive results for our venue operations and digital marketing efforts. Requirements - Craft long term road map and lead customer journey stages, map user journeys, and identify high-impact opportunities for personalization and automation. - Establish segmentation frameworks, lead scoring models, and re-engagement programs aligned to B2B buying cycles and multi-stakeholder decision processes. - Oversee lifecycle email operations end-to-end, including segmentation, orchestration, QA, deployment, and ongoing optimization across B2B customer journeys. Benefits - Generous Paid Time Off - 401k Matching