Assistant Manager, Sales & Marketing

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The role plays a key role in planning and delivering sales engagement initiatives, incentive programmes, and marketing events that drive business performance for partnership distribution.

Job Responsibilities

• Plan and execute sales engagement campaigns, incentive programs, and marketing events to drive sales performance.
• Manage end‑to‑end event execution including vendor coordination, production, logistics, and on‑site operations.
• Coordinate overseas incentive (MICE) trips including itinerary planning, nomination process, and vendor management.
• Develop souvenir and award concepts aligned with program themes and brand guidelines.
• Act as key coordinator between internal stakeholders and bank partners to ensure smooth execution and alignment.
• Monitor program performance and prepare reports to evaluate effectiveness and identify improvements.
• Support budgeting, procurement, and compliance processes in accordance with internal policies and regulatory requirements.
• To support ad hoc projects, and business requirements as assigned

Job Requirements

• Bachelor’s degree in Event Management, Tourism, Hotel Management, business or related disciplines.
• 2-3 years’ experience in event management, incentive programs, or hospitality‑related industries.
• Strong project management, coordination, and execution skills.
• Detail‑oriented, able to work under pressure and manage multiple deadlines.
• Willingness to travel and support on‑site event operations as required.
• Excellent command of English and Chinese (written and spoken)

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.