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Park Hyatt Linkedin · Posted 2mo ago

Cluster Digital Marketing Manager

Seoul Incheon

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Indexed description

Organization- Park Hyatt Seoul

Summary

  • Lead the overall digital marketing strategy and performance for Park Hyatt Seoul, Park Hyatt Busan, and Andaz Seoul Gangnam
  • Act as the key digital business partner to the GM and hotel leadership teams, providing strategic recommendations and performance insights
  • Oversee digital performance, eCommerce, and Hyatt.com initiatives in line with hotel commercial priorities
  • Work closely with Hyatt Digital Korea and ASPAC teams to align on strategy, campaigns, reporting, and performance improvement
  • Partner with hotel marketing, revenue, and commercial teams to develop integrated digital plans
  • Lead key digital channels including search, display, and social media
  • Manage agency partners to ensure strong execution, optimization, and reporting
  • Monitor and analyze performance across traffic, revenue, ROAS, and conversion, and translate insights into action
  • Recommend optimization opportunities across budget, targeting, timing, content, and creative
  • Stay current on digital trends and identify new opportunities to drive growth

Qualifications

  • Lead the overall digital marketing strategy and performance for Park Hyatt Seoul, Park Hyatt Busan, and Andaz Seoul Gangnam
  • Act as the key digital business partner to the GM and hotel leadership teams, providing strategic recommendations and performance insights
  • Oversee digital performance, eCommerce, and Hyatt.com initiatives in line with hotel commercial priorities
  • Work closely with Hyatt Digital Korea and ASPAC teams to align on strategy, campaigns, reporting, and performance improvement
  • Partner with hotel marketing, revenue, and commercial teams to develop integrated digital plans
  • Lead key digital channels including search, display, and social media
  • Manage agency partners to ensure strong execution, optimization, and reporting
  • Monitor and analyze performance across traffic, revenue, ROAS, and conversion, and translate insights into action
  • Recommend optimization opportunities across budget, targeting, timing, content, and creative
  • Stay current on digital trends and identify new opportunities to drive growth
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