Client Director

About Genero

Genero is a creative production platform that connects brands with a global network of independent creative businesses, professional creatives and social creators. Our creative delivery system combines tech, talent and service to help in-house marketing teams produce social and digital content at speed and scale.

We’re a global, founder-led business with offices in New York, London, São Paulo, Singapore, Sydney and Melbourne. Our clients include Meta, AB InBev, Pinterest, L’Oréal, Google and Canva.

We’re on an ambitious growth trajectory in North America and this is a fantastic opportunity to grow and expand your remit in a company operating at the intersection of creativity, technology and media.

About the Role

This is a senior, hands-on client leadership role. You’ll own a portfolio of Genero’s strategic North American accounts — deepening client relationships, growing and expanding them and personally leading the delivery of high-quality social, creator and content production work.

You’ll be the senior point of contact for your clients and the creative teams who make the work happen — leading creative direction on briefs, managing production end-to-end, and ensuring every program ships on brief, on time, on budget and on creative standard.

You’ll build senior and strategic relationships with clients, developing a deep understanding of their businesses and challenges and positioning Genero as a long term embedded solution, identifying and converting organic growth opportunities.

This position is based out of our NYC office on a hybrid schedule. The salary for this role is between $130,000 - $170,000 USD and is dependent on experience.

About You

You’re a senior client operator who knows how to build long-term relationships and deliver outstanding work. You’ve managed complex content programs end-to-end and have a genuine point of view on creative quality, production craft and what makes social and creator content land.

You’re commercially sharp without being transactional — you know expansion follows from value, not pressure — and you’re equally comfortable in a senior client conversation, on a production set, and in a strategic planning session. You blend creative judgement, commercial discipline and operational rigor, and you bring genuine curiosity to your work.

What You’ll Do

• Own the strategy, growth and retention of a portfolio of Genero's most important enterprise accounts in North America, carrying a clear annual revenue and retention target.
• Build and deepen senior-level client relationships across marketing, social, content and brand teams, becoming the trusted partner clients turn to for day-to-day delivery and bigger strategic conversations.
• Drive year-over-year organic account growth through scope expansion, new brand or business unit penetration, additional services and retainer uplift.
• Lead end-to-end production on key client programs - creative development, pre-production, shoot, post and delivery - setting the creative bar across your portfolio.
• Brief, manage and get the best out of Genero's creator and production network across video, short-form, photography, creator-led and always-on production.
• Bring genuine social, creator and platform expertise, advising clients on social, influencer integrations and creator-led campaigns and building content programs for paid and organic performance.
• Run disciplined account and project operations across your portfolio — forecasting, planning, finance and risk — partnering with Creative Strategy, Production, Operations and Client Services to ensure flawless delivery.

What you’ll bring

Must haves

• 7+ years experience in a senior client-facing role within a creative or social agency, brand, production studio, or social platform environment, with demonstrable account leadership and production delivery experience.
• Deep, hands-on production expertise across video, short-form, ATL and creator-led content — with a credible point of view on creative quality and craft.
• Demonstrated experience leading large, complex enterprise client relationships — multi-stakeholder, multi-brand, ongoing programs.
• Strong evidence of organic account growth — spend uplift, scope expansion, multi-year retention.
• Expert fluency in social and creator: platform dynamics, native content formats, the creator economy, and how creativity is built for paid and organic performance.
• Strong commercial confidence: structuring retainers, pricing, scopes, renewal proposals and SOWs in close partnership with internal teams.
• Exceptional consultative client skills, negotiation and stakeholder management — confident operating with senior marketing, social and content leaders within enterprise organisations.
• Disciplined account and project management — strong forecasting, planning, finance and operational rigor.

Nice-to-haves

• Existing senior relationships within North American enterprise clients and key platform partners (Meta, Google, TikTok, Pinterest, Amazon).
• Experience scaling performance-oriented or always-on content programs for enterprise brands.
• Background in a high-growth, scale-up, or founder-led environment.
• Bachelor’s degree in marketing, advertising, creative production or digital media.