Marketing Coordinator

We are seeking a highly capable and results-driven Marketing Coordinator with a strong background in email/SMS marketing, campaign execution, data management, and real estate/mortgage industry experience. This role is not about content creation or creative design but about precision, execution, compliance, and leveraging existing tools to optimize performance.

The ideal candidate is a tech-savvy marketing operator who understands the power of automation, data-driven campaigns, and can maintain data integrity across systems while supporting a fast-paced mortgage-focused organization.

Key Responsibilities

Marketing Operations

• Leverage and manage existing marketing systems and tools— “plug and play” without needing to build from scratch.
• Customize marketing templates (flyers, photo and video materials, emails, SMS) by updating market-specific stats and messaging
  to match targeted audiences.
• Execute SMS and email marketing campaigns, including drip sequences, on schedule and within
  compliance standards.
• Monitor and adjust campaign performance using KPIs, open rates, CTRs, and conversion metrics.

Data & Compliance

• Conduct data clean-up, maintenance, and segmentation to ensure accuracy and consistency across CRM systems.
• Maintain data integrity in all marketing efforts, adhering to company policies and industry regulations
• Ensure all marketing materials and strategies are compliant with mortgage industry standards and
  guidelines.

Technical/Automation

• Implement and optimize workflows using marketing automation platforms and CRM integrations.
• Work with APIs to connect marketing platforms and ensure seamless communication between
  systems.
• Troubleshoot system errors or marketing logic issues across tools and campaigns.

Strategic Support

• Provide tactical input into the planning and execution of marketing strategies tailored to real estate
  and mortgage audiences.
• Identify optimization opportunities across the customer lifecycle—from lead capture to nurture and
  close.
• Collaborate with loan officers, agents, and operations teams to align marketing efforts with business
  objectives.

Skills, Knowledge and Expertise

• Experience: 3–5 years in marketing operations or coordination, ideally within the real estate or mortgage industry.

Tools:

• Familiar with Insellerate, Hubspot, Go High Level, Salesforce, Big Purple Dot or similar CRMs.

Skills:

• Photo and Video Editing
• Strong understanding of email and SMS marketing, segmentation, and A/B testing.
• Excellent data hygiene and management skills.
• Knowledge of API integrations and automation logic
• Proficiency with compliance-related marketing practices in mortgage/real estate.
• Clear communicator and organized multitasker who thrives in a system-driven environment.
• Proficiency with Excel

Preferred:

• Ideal candidate would have experience the following (or similar) tools: Mailchimp, ActiveCampaign, Constant Contact, SlickText, Eventbrite, Canva, Capcut, Typeform, ChatGPT
• Ideal candidate would also have some web design and/or social media management experience

Benefits

• Above market salary
• HMO on Day 1 for principal and two dependents
• Government-mandated benefits
• Performance-based Incentives
• Quarterly Company Events
• 1,000 PHP De Minimis
• Equipment and software provided

Originally posted on Himalayas