Marketing Generalist Intern

The Marketing Inten is tasked with a broad variety of inbound and outbound marketing activities and operates within a deadline driven environment. Marketing activities include supporting Product Marketing, Sales Enablement Tools, Marketing Communications, and Digital Marketing.

Key Responsibilities

Product Marketing:

• Supports with financial business analysis for new product development, new markets and new solutions.
• Supports marketing/business development by completing assigned market research projects. Conducts secondary and primary research to uncover facts and data to be used in analysis of various strategic options.
• Supports the commercialization plans with tactical execution of assigned activities and with a marketing promotion mix both inbound and outbound.

Pricing Projects

• Supports financial analysis of pricing for ongoing Sales support
• Pricing analysis project of like customers to create customer bucketing

Sales Enablement Tools

• Maintain and improve product data accuracy across systems and tools
• Support development of a centralized “single source of truth” for product information
• Ensure downstream data and resources (e.g., Quick-Find, portals) are current and reliable
• Develop tools and resources that enhance sales effectiveness to include PPT templates

Marketing Competencies

• Customer Focus - Builds strong customer relationships and delivers customer-centric solutions.
• Business Insight - Applies knowledge of business and the marketplace to advance the organization’s goals.
• Manages Complexity - Makes sense of complex, high quantity and sometimes contradictory information to effectively solve problems.
• Communicates Effectively - Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Individual Contributor Competencies

• Action Oriented - Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Customer Focus - Builds strong customer relationships and delivers customer-centric solutions.
• Instills Trust - Gains the confidence and trust of others through honesty, integrity, and authenticity.
• Optimizes Work Processes - Knows the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Self-Development - Actively seeks new ways to grow and be challenged using both formal and informal development channels.

Skillsets

• Marketing background or educational focus
• Basic financial/analytical/business skills to make recommendations using facts and data.
• Preferred experience with digital platforms such as WordPress, Pardot, Adobe Creative Cloud
• Proficiency in using Microsoft Office Suite.
• Some travel may be required, up to 10%

Experience/Education

• Bachelors degree in Marketing or minimum three years undergraduate education in Marketing discipline