Marketing Manager

Leon Cycle is an e-bike business that was established in Germany in 2014 and has since developed business operations in over 10 countries across Europe, North America and APAC. Leon Cycle offers a range of e-bike models from mountain e-bikes, folding e-bikes, trekking e-bikes and step thru e-bikes. We are a Direct-to-Consumer (D2C) business with our own online and offline operations, as well as other online marketplaces. With strong growth and expansions in place, we are now seeking a Marketing Manager to join our Barcelona HQ .

The Marketing Manager will understand the customer and their needs and lead various internal functions, including Marketing, Creative, Digital, Retail marketing and customer experience. The ideal candidate will be a growth-oriented leader who adopts an analytical, entrepreneurial, data-driven, and operationally focused approach.

This role will require you to:

• Lead the marketing and design team to create, deliver and execute full 360 integrated marketing campaigns from brand building, product launches, customer experience, and retail marketing.
• Lead the team to manage key marketing channels – Content Marketing, PR, Influencers, Email, and social media.
• Plan and develop annual marketing calendar and collaborate with E-commerce and Retail team on seasonal promotions and new product launches.
• Brand management - help define our brand positioning and storytelling, localizing global content and establish the right tone of voice for the market.
• Be a team leader and manage the progress of the team on performance and KPIs.
• Serves as a consumer insights subject matter expert by staying on top of current trends and industry changes.
• Be a visible, collaborative leader who can develop, scale and build out the existing team in place to the next level.

Ideally you will have:

• 10+ years of experience in Brand Management, Marketing, PR, ideally from a similar industry
• Experienced with commercial businesses both with online and digital / E-Commerce operations as well as brick & mortar operations.
• Strong executional background with the ability to drive the team towards a common goal.
• Exceptional communication skills, with the ability to adapt communication to multiple audiences.
• Possesses a positive, can-do attitude, highly collaborative and able to work well cross-functionally and effectively with both creative and operational partners; able to develop and nurture effective relationships at every level of the organization.
• Able to work in a fast-paced work environment, comfortable with rapidly changing landscapes and market pressures.
• Bachelor's degree in marketing, or a business-related field required.