Senior Manager, Franchise Business Development, CBL

What You'll Do for Us

• Collaborate with the CBL headquarter and cross-functional teams to ensure strategic alignment and successfully implement plans.
• Utilize an understanding of business opportunities, employing strong analytical skills to aid in the decision-making process.
• Assisting in the execution of national and regional initiatives alongside the Franchise Operations Directors and Franchise Operations Managers.

• Monitors performance versus execution objectives, re-plans as necessary, and provides feedback to key stakeholders.
• Manages discretionary budgets based on regional need.
• Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
• Standardizes common approach to capability building based on bottler segmentation.
• Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures
• Coordinates training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
• Works with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.
• Ensures development and implementation of customer and commercial leadership plans on overall brand / price / pack / channel plans and ensure inclusion of Revenue Growth Manager (RGM) strategies and programs to maximize revenue generation.
• Monitors market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.
• Perform other job-related duties as assigned, aligned with the ongoing evolution of the role and the organization.

• Bachelor's degree or above in Business, Finance, Marketing, or Management or related field.
• Direct sales, key account, or franchise management with P&L responsibility.
• Experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry.
• Experience with annual business planning, forecasting, customer and distributor management.
• Demonstrated track record for delivering positive revenue results.
• Fluent in English and Mandarin, with the ability to engage senior stakeholders across functions in a fast-paced environment.

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Learning Culture: Access to resources and management programs that give you the resources to continually develop your skills and knowledge.

City/Cities:
Beijing

Travel Required:
26% - 50%

Relocation Provided:
No

Job Posting End Date:
June 17, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.