Director, Brand Communications

Role Purpose

The Director, Brand Communications is responsible for delivering high impact brand communications that strengthen consumer relevance, build brand love, and support business growth across Europe. The role focuses on the development of Brand PR strategies ensuring actionable, earned-first ideas are seamlessly integrated into the E2E framework, embedded in consumer insights, whilst also reinforcing key corporate reputation priorities. Operating in close partnership with marketing counterparts at a central level, as well as market teams, bottlers, and global colleagues, this role ensures consistent messaging, high quality campaign delivery, and effective storytelling that brings brand strategies to life. It also manages agency partners, tracks performance, and embeds best practices to elevate the quality and effectiveness of communications across the system.

Key Responsibilities

Brand Communications Execution

• Develop and deliver brand PR plans for Europe across our portfolio of iconic brands: i
• Working in close collaboration with Marketing and fully integrated into the E2E campaign framework
• Bringing brand stories to life in culturally-relevant and consumer-centric ways, driven by a social-first, earned-first mindset
• Partner with Marketing to design and activate influencer and creator strategies, ensuring coherent storytelling across earned, owned, and paid channels
• Work closely with frontline markets to localize brand narratives and ensure campaigns resonate with diverse consumer segments.
• Support prioritization of Brand PR into key campaigns through annual brand planning (ABP) cycles in collaboration with Marketing.

Cross-System Coordination

• Collaborate with global communications, bottling partners, and PACS/FLA teams to ensure consistent messaging and smooth rollout of Brand PR initiatives.
• Coordinate with Marketing and functional partners to align brand messaging with corporate purpose and reputation priorities.
• Engage with external stakeholders—including media, agencies, influencers, and community partners—to amplify brand relevance and visibility.

Operational Delivery & Performance Tracking

• Manage the day-to-day execution of Brand PR and digital campaigns, ensuring operational excellence and on time delivery.
• Support the development of KPIs and tracking frameworks to measure communications performance and campaign effectiveness.
• Identify and apply relevant best practices in Brand PR, digital engagement, and influencer work from within the FMCG landscape and broader industry.

Agency & Creative Stewardship

• Lead creative agencies in developing high quality PR strategies, content, influencer programs, and digital storytelling assets.
• Ensure creative outputs meet standards for executional excellence, consumer impact, and brand consistency.
• Provide hands on guidance for content development, message crafting, and activation planning.

Qualifications & Experience

• Bachelor’s or master’s degree in Communications, Public Relations, Journalism, or related field.
• 7+ years of experience in Brand PR, communications, or integrated marketing roles.
• Proven experience activating consumer‑centric campaigns and brand stories across markets.
• Strong understanding of influencer strategy, creator ecosystems, and earned/owned/paid integration.
• Strong content development, narrative crafting, and project management skills.

What This Role Offers

• Hands on experience building PR and influencer programs for iconic brands.
• Opportunity to enhance brand relevance and consumer engagement at scale.
• Exposure to integrated comms planning and cross system collaboration across Europe.

Agency Relationships, Business Communications, Community Outreach, Copywriting, Data Analytics, Digital Communications, Digital Content, Executive Communications, Media Relations, Microsoft Office, Photography, Press Releases, Public Policies, Public Relations (PR), Search Engine Optimization (SEO), Social Media, Speech Writing, Strategic Communication Planning, Sustainability Communications, User Experience (UX), Video Editing, Videography

Location(s):

United Kingdom

City/Cities

London

Travel Required

00% - 25%

Relocation Provided:

No

Job Posting End Date

May 19, 2026

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.