DGM Marketing & Growth – B2C, Ecosystem & Brand

Apollo is building a consumer-first preventive health platform — driving awareness, engagement, and long-term health behavior change.

Role

● B2C Demand Generation ○ Performance marketing (SEO, SEM, digital campaigns) ○ Funnel optimisation from discovery to booking ● Ecosystem-Led Growth ○ Doctor referrals, Apollo network channels, and internal ecosystems ○ Footfall → health check conversion

● Lifecycle & CRM ○ Customer journeys across activation, engagement, repeat, and reactivation ○ Cohort-based growth and retention strategies

● Premium Segment Growth ○ Demand generation and positioning for premium, whole-body, and longevity programs ○ Targeting affluent and high-intent cohorts and Premium funnel design (awareness → consideration → assisted conversion) ○ Collaboration with Assisted Sales for conversion

● Brand & Category Building ○ Preventive health and longevity narrative across Social ○ Clinical credibility and trust-building ○ Campaigns across consumer and premium segments ● Growth Analytics & Experimentation ○ Cohort analysis, CAC, LTV optimisation ○ Continuous experimentation across channels How Success Will Be Measured

● B2C acquisition volume and CAC ● Funnel conversion rates (visit → booking → completion) ● UHID → Health Check conversion ● 30/90/180-day retention and repeat rates ● Premium segment contribution (volume, conversion, ARPP)

● CRM-driven revenue and reactivation ● Brand awareness and demand contribution

Experience: 12–18+ years in marketing, growth, or lifecycle roles

● Strong experience across performance marketing, CRM, and brand

● Experience in healthcare, fintech, marketplaces, or consumer platforms preferred

● Deep understanding of funnels, cohorts, and growth loops

● Data-driven with strong experimentation mindset

● Comfortable working cross-functionally with product, clinical, and ops teams