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iPlayTech Linkedin · Posted 29d ago

Head of Marketing

Poland

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Indexed description

We are looking for an experienced Head of Marketing/CPA to lead and scale our marketing efforts across markets, building a sustainable and efficient growth engine across multiple acquisition channels.

This role involves full ownership of user acquisition, marketing strategy, and unit economics, with a strong focus on consistent growth of key business metrics and scalable channel performance.

Be part of a team that launches exciting new projects worldwide 🌎

About the Role

As a Head of Marketing, you will drive the development and execution of the marketing strategy across the region, ensuring consistent growth across acquisition channels and strong performance of marketing investments.

A key focus of this role is building and scaling a robust user acquisition system, improving channel efficiency, and managing core performance metrics such as CAC, LTV, and ROI.

✅ Requirements

  • 5+ years of experience in marketing / digital / growth roles
  • Proven experience in performance marketing and user acquisition
  • Experience in a leadership role (Head / Lead / Director)
  • Strong understanding of CAC, LTV, ROI, and unit economics
  • Experience managing significant marketing budgets
  • Data-driven mindset with strong analytical skills
  • Experience working across multiple markets is a plus
  • Knowledge of Ukrainian, Russian, English


🎯 Responsibilities

  • Develop and execute the marketing strategy
  • Own and scale user acquisition across key channels (performance, partnerships, digital)
  • Manage and optimize marketing budgets with a strong focus on ROI and unit economics
  • Build, lead, and develop the marketing team
  • Identify, test, and scale new growth opportunities and acquisition channels
  • Collaborate with product and analytics teams to improve funnel performance
  • Establish reporting frameworks and ensure data-driven decision-making

🌟 Why You Should Join Us

🔸 Fully remote work: Monday to Friday, 9:00–18:00

🔸 Paid vacation and sick leave — we value your well-being and work-life balance

🔸 Competitive salary aligned with your experience and impact

🔸 Access to internal knowledge-sharing sessions and team events

🔸 Corporate psychologist for mental well-being

🔸 Opportunities for continuous professional development

🔸 A dynamic, fast-paced environment within a profitable and growing company

If this opportunity sounds like a good fit, we’d love to hear from you — send us your resume and let’s talk.

If the vacancy is interesting, then send your resume - you are exactly what we are looking for!

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