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Valeo Linkedin · Posted 14d ago

Marketing Manager

Istanbul, İstanbul, Turkey

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Indexed description

  • Design, implement and deliver the annual and long-term marketing plans for the Division in line with Activity Direction.
  • Support and facilitate the development and implementation of business/marketing plans at product level incorporating range development, gap analysis, pricing, purchasing plan, value proposition, product life cycle and turnover, margin and profit forecasts.
  • Plan and manage the Division marketing budget to deliver maximum impact and exposure of the brand name.
  • Develop and maintain a marketing information resource including Competitor data, SWOT analysis by product group Vs all major competitors, Price positioning matrix, Range available & sales penetration per product at vehicle level, Sales penetration per vehicle at geographic level, Market size and share per major product, Total “Wallet size” per customer/customer group for all major product groups plus % share of available “wallet”, Customer/Group profitability, and Sales analysis by customer to highlight cross-selling opportunities.
  • Plan and manage the launch of new product catalogues, liaising with region/activity to develop new catalogues to ensure timely cascade of accurate product information.
  • Develop and maintain a standard operating procedure for the marketing function and document the component processes.
  • Organize and implement a customer relations strategy including the customer satisfaction survey, customer development activities, promotions, and special events.
  • Oversee business development activities through strategic planning of customer presentations, coaching for prospective customer meetings, and the design and development of prospecting and customer contact systems.
  • Oversee Division communication activities including external communications and systems, internal communications and systems, public relations activities, and management of external suppliers and consultants.
  • Oversee the Division’s electronic marketing strategy including supervision of the website design and maintenance.
  • Ensure the Group, Activity & Division purchasing strategy is aligned, applied & respected at all times. Local responsibility for purchasing decisions & control. Daily management of purchasing parameters within the local ERP system, in line with the Group core system requirements.
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