Marketing Manager (Metabolism)
Indexed description
- Preparing, updating and implementing respective plans (Brand Operational Plans/Brand Strategic Plans) including short and long term market share/profitability targets of the brands in his/her area of responsibility,
- Gathering and interpreting accurately the customer segmentation, market analyses, SWOT, competitor analyses, other developments within the sector and the respective data to ensure that the brand plans will reach the targets, integrating these to the operational plans and keeping the plans updated (forecasting inputs, supply signals, stakeholder mapping, risk mitigation),
- Developing and implementing alternative/back up plans and strategies in a proactive manner in case of regulatory changes, changes driven by the brand and competition etc.,
- Leading strategic decisions in order to improve business performance,
- Being an active member of the Brand team including Sales Management, Medical Department, Regulatory Department, and Market Access functions ensuring that the brand strategy and plans are effectively developed and implemented; and assuming the coordinator’s role during the development and implementation of the BBP and operational plan concerning the brand,
- Keeping an uninterrupted communication, building and maintaining strong relations with the aim of increasing the recognition/awareness of the brand strategy by the respective function within AZT,
- Establishing a bilateral communication with the product promotion team to ensure that the strategic and operational plans are appropriately implemented, informing, directing, and providing feedback to and receiving feedback from, the product promotion team during periodical and other meetings and following up the implementation of the plan across Turkey,
- Maintaining effective communication with the global brand teams/marketing groups for reasons such as sharing information and good/effective practices etc.,
- Build and maintain strategic relationships with Opinion Leaders, HCP professional societies and associations;
- Defining the communication strategy for the target customer portfolio for each brand, sharing /improving/implementing this strategy with the respective functions/persons. Conduct regular field visits with sales teams to gather customer insights, ensure message pull‑through, assess execution quality, and translate learnings into actionable marketing refinements and training needs.
- Lead a high-performing team; set clear objectives, run regular performance reviews, address gaps with development plans, and align individual goals with brand and business outcomes, provide coaching and feedback, foster inclusion and collaboration, and support professional development and succession planning.
- Mentor Product Managers on strategic thinking, prioritization, and execution; create growth paths, support training and certifications, facilitate rotation opportunities, and sponsor cross-functional projects to broaden capabilities.
- At least 5 years of marketing experience in pharma sector, preferably Metabolism Therapy Area
- University degree from a reputable university
- Advanced command of written and spoken English
- Customer-oriented personality with strong planning and organizational skills
- Analytical thinker and attentive to details
- Strategic thinker with ability to set product vision
- Excellent communication and presentation skills
- Good at teamwork
- Advanced knowledge in MS Office applications
- No restriction to travel frequently and must have a valid driving license
- No military obligation for male candidates
Ready to make a difference? Apply now and be part of our journey!
Where can I find out more?
Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/
Follow AstraZeneca on Instagram https://www.instagram.com/astrazenecaturkiyekariyer/
Date Posted
18-Mar-2026
Closing Date
02-Tem-2026
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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