Sr. Manager – Integrated Sponsorship Strategy & Marketing

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

Overview

Job Duties and Responsibilities:

• Build relationships and activation strategies with assigned, and evaluate prospective properties that will enhance brand loyalty, drive strategic initiatives and drive traffic and sales to DICK'S Sporting Goods. Build knowledge base around emerging and new opportunities in the sports landscape.
• Work with internal groups such as, merchants, legal, brand, integrated marketing, community marketing, social media marketing and marketing planning, along with DICK’S owned brands, to identify key messages, campaigns and strategies that can be implemented within our partnerships and adhering to legal guidelines around each. Develop an execution plan for all sponsorship assets to communicate these messages and campaigns effectively.
• Developing Talent and Teammate Engagement - Build effective teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset, manage execution responsibilities and workload of direct reports to achieve department deliverables on time and with quality, develops talent through coaching, feedback, exposure, and stretch assignments in order to meet their own career goals as well as the organization’s priorities, partner with department leadership to establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives.
• Partner with agencies on sponsorship activation and execution to utilize all sponsorship assets. Create engaging experiences at events that bring the DICK'S Sporting Goods brand to life at all levels - from grassroots in the communities we serve, to regional and national in scope. Work with external groups such as agency partners to execute and deliver against activations and strategic initiatives within our partnerships. Work with agency partners to recap all events and sponsorship activation. Develop post-event evaluation and set success metrics for future projects.
• Manage creative requests and content development with cross-functional groups to ensure sponsorship elements are fulfilled on time with meaningful and relevant content (social, email, direct mail, integrated marketing, brand, etc.)
• Plan and manage budgets as it relates to assigned sponsorship properties and activation. Overall assistance in management of the entire Community and Sports Marketing budget and monthly forecast process.
• Assist and support Director of National Partnership Strategy & Activations on evaluation, execution and activation of larger sponsorship properties, events and initiatives as needed.

Qualifications

• Bachelor's Degree
• 7-10 years experience
• Property Expertise: Proven success managing "Power 5" collegiate relationships or major properties (Olympics/Paralympics).
• Strategic Mindset: Ability to see "the big picture" and translate brand goals into specific sponsorship activations.
• Financial Acumen: Strong experience in budget management and ROI analysis for multi-million dollar portfolios.
• Communication: A persuasive storyteller who can present strategic recommendations to executive leadership and external partners

Virtual Requirements

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.
• AI tools are not permitted to be used by the candidate during any part of the interview process.
• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!