Assistant Marketing Manager

Key Responsibilities

• Co-own Go-to-Market strategy, providing market and customer insights to shape seasonal direction
• Lead planning and decision-making for in-store marketing, guiding execution teams and vendors (non hands-on production role)
• Drive retail marketing strategy for new store openings, including customer targeting, launch buzz and cross-channel integration
• Ensure consistency in brand image, product storytelling and retail communication across touchpoints
• Work closely with internal teams and external partners to enhance overall marketing effectiveness
• Analyze retail and marketing performance data, providing insights to support business decisions
• Collaborate with Global Headquarters to ensure alignment with global brand direction
• Participate in cross-functional and strategic projects, with opportunities to take on broader leadership responsibilities

Requirement

• Bachelor’s degree in Marketing, Business Administration, or related discipline
• 6-9 years of relevant experience in fast-moving retail or FMCG environments, with demonstrated ownership of marketing projects or strategic initiative
• Solid understanding of brand communication, product positioning and retail marketin
• Strong project management and cross-functional collaboration skill
• Proactive, open-minded and able to challenge ideas and contribute perspective
• Adaptable and resilient in a dynamic and demanding business environment
• Able to work effectively in a structured, cross-cultural environment with close collaboration with Japanese Headquarter
• Strong interest in fashion and brand building, with sensitivity to trend
• Excellent communication skills in English and Chinese; Mandarin is a plus

Why Join

• Be part of GU’s brand evolution toward a stronger global fashion positioning
• Gain exposure across Retail, Product and E-commerce marketing
• Opportunity to work closely with leadership and grow into a future marketing leader role
• Regional and cross-market project opportunities