Demand Gen Marketing Manager New York, New York, United States

Demand Gen Marketing Manager

New York, New York, United States

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

Job Summary

Harper+Scott, a BDA company, is seeking a creative and strategic Marketing Manager to join our creative agency. With exciting shifts in the marketplace and our B-Corp certification, this is a tremendous opportunity to define and launch the company’s new brand strategy based on a thoughtful and impactful vision for strategic positioning and growth.

The Marketing Manager will drive the in-house growth marketing strategy to improve brand awareness, inbound leads, increase client retention and acquisition as well as create mission-led campaigns to energize our workplace and engage our existing customer base. This includes, but is not limited to, website communications and SEO, content creation and social media campaigns, email and direct mail campaigns, PR content and publication strategy, lead generation and client retention strategies, as well as event planning for employee and client engagement.

The ideal candidate possesses strong writing skills, knowledge of all things current and relevant, a lofty design aesthetic, and an entrepreneurial spirit. This person has experience with growth/performance marketing, CRM analytics, defining and executing multi-layered projects while identifying and tracking KPI to nimbly adjust strategies. They are experienced in channel strategies and the digital ecosystem to drive successful campaign results, especially across inbound and larger digital campaigns in the B2B space.

Collaboration and creativity are central to this role, as the Marketing Manager will work directly with various departments within the company such as Sales, Design, and C-suite stakeholders. This is a full-time, high-impact position requiring thought leadership, independence, collaboration, and thorough execution

Duties And Responsibilities

• Support the day-to-day execution of an integrated marketing campaign strategy aligned to drive sales, build brand awareness and improve client retention through meaningful personalized experiences in digital, social and PR channels.
• Develop and manage our corporate communications strategy—e.g. write or secure content for website and social media presence
• Manage execution end of marketing strategy set by C suite – e.g. lookbooks, direct mail, email blasts, and product/capability showcases
• Support PR strategies for key trade and business affiliations to increase brand awareness
• Supervise the execution of marketing activities from strategy to design to production
• Manage a marketing plan and budget while identifying and tracking KPI
• Work closely with marketing peers and executive stakeholders to support sales success
• Communicate strategies, budgets, timelines, and measures of success with C-suite officers
• Oversee the build and management of a marketing calendar, inclusive of all marketing initiatives with support from marketing coordinators etc

• Experience working on a variety of marketing campaigns from beginning to end in a B2B environment
• Minimum of 4+ years of experience in B2B marketing; agency experience is a plus
• Experience in mentoring and delegating to junior team members
• Sound understanding of marketing principles
• Concrete examples of driving cutting-edge but results-driven campaign­­­­s
• Excellent writing, research, and analytics skills
• Strong and informed design aesthetic
• Experience in digital and confident and comfortable in digital storytelling
• Strong problem-solving ability, including metrics-driven thinking
• Strong analytical and project management skills
• Bachelor’s degree in business, marketing, advertising, or journalism; MBA preferred
• Computer proficient with Microsoft Office; Adobe InDesign and Photoshop a plus.

BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.

BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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Must be 18 years or older to apply.

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