Ralph Lauren Buyer Special Capsules EMEA
Indexed description
Position Overview
This role leads the execution of special product collections across EMEA, focusing on high-profile sports partnerships (Wimbledon, Olympics, US Open) and exclusive brand collaborations. Acting as the commercial owner, you'll orchestrate cross-functional teams to bring these collections to market-from assortment planning and pricing through launch and performance tracking. The position requires balancing global brand strategy with regional market realities while managing the end-to-end commercial process for specialty lines, including Travel Retail offerings and regional marketing activations.
Essential Duties & Responsibilities
Buyer Special Capsules - EMEA
- Responsible for EMEA execution of sports partnerships, regional initiatives, and brand-driven programs, ensuring alignment with global strategy and local market needs
- Drive cross-functional coordination across Buying and Planning, Creative, Retail, Marketing, Ecom, Customer Services, Fulfillment and Brand Team to enable seamless planning and execution
- Partner closely with the regional brand teams to ensure successful setup, launch, and performance of Global Capsules, maximizing impact across EMEA
- Strengthen cross-brand collaboration to unlock synergies, streamline processes, and deliver best-in-class results across all initiatives
- Lead assortment, pricing, and forecasting for the product line, ensuring alignment with financial targets and market strategy
- Maintain and update all line details in the system, ensuring accuracy
- Monitor weekly business performance (sell-in, sell-out, gross margin, and key KPIs) to identify trends, risks, and opportunities
- Benchmark assortment and pricing decisions against competitive activity and broader market dynamics to inform strategic choices
- Prepare and deliver assortment presentations for line opening meetings, clearly articulating strategy, rationale, and commercial expectations
- Track and communicate performance insights to key stakeholders, enabling informed decision-making and continuous improvement Sports Partnerships
- Lead EMEA execution for major global sports partnerships, including Wimbledon, Olympics, US Open, MLB, and Golf initiatives (Ryder Cup, St Andrews, Evian)
- Define and implement EMEA distribution strategy for all partnership-related product launches
- Ensure cross-brand alignment across the region to deliver cohesive and consistent execution
- Oversee full system readiness, including EU pricing, PLIR setup, and market availability
- Manage the complete go-to-market process, from kickoff through market launch and post-launch performance
- Collaborate cross-functionally to build DTC distribution and buying strategies, ensuring strong commercial execution
- Partner with Brand teams on assortment planning, distribution frameworks, and inventory management
- Work with BI and Brand to define in-store presentation, merchandising strategy, and timing
- Partner with Marketing to place and manage all orders for officials' uniforms, ensuring accurate forecasting, delivery, and YoY stock management
- Coordinate all Marketing product orders, overseeing order placement, delivery tracking, and inventory flow
- Collaborate with Marketing to select product for player gifting and suit-guest programs
- Partner with Marketing and Wholesale to create and manage CYO blank orders for pop-up activations Brand-Driven Initiatives
- Lead EMEA execution for brand-driven activations. Ensure alignment with global brand direction, adapting for regional needs and commercial opportunities Regional Initiatives with Marketing
- Support regional activation projects by managing the product strategy and ensuring cross-functional alignment Travel Retail
- Manage development and distribution of special-product assortments tailored for Travel Retail, ensuring alignment with channel strategy and consumer expectations
- Exceptional communication skills, enabling clear alignment and effective cross-functional collaboration
- Strong relationship-building capabilities, with a proven ability to partner across diverse teams and functions
- Proficiency with key business systems, including GFE, Pricesmart, SAP, and related tools
- Advanced PowerPoint and presentation-deck creation skills, with experience crafting compelling product stories
- Solid command of the Microsoft Office suite, including Excel for analysis and reporting
- Confident product presentation abilities, comfortable presenting to cross-functional teams and leadership
- International exposure through work or study, bringing a global mindset and cultural agility
- Good understanding of the retail environment and in-store execution
- Minimum 3 years of experience as a Buyer or in a comparable merchandising or planning role
- Fluency in English; additional languages are an advantage
- Genuine passion for Diversity & Inclusion, with a commitment to fostering inclusive ways of working
- Enthusiasm for teamwork and direct, transparent communication, contributing to a positive and high-performing culture
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