Assistant Manager - Product Marketing (Life Insurance)

Responsibilities:

• Partner with sales channels and business teams to understand market needs, identify promotional opportunities, and develop effective campaign and sales support solutions.
• Develop and execute content marketing strategies to support product promotion, strategic business objectives, and corporate branding.
• Lead end-to-end product marketing initiatives, including the development of marketing collateral such as brochures, leaflets, sales presentation materials, flyers, product videos, and launch event coordination.
• Work closely with advertising agencies, event partners, marketing vendors, and internal stakeholders to ensure timely and high-quality delivery of marketing materials and campaign assets.
• Manage official corporate social media platforms, including WeChat, Facebook, Instagram, and LinkedIn, as well as maintain and update website content and external communication materials.
• Support marketing operations, including report preparation, documentation management, administrative coordination, and ad-hoc project support as required.
• Ensure all marketing communications are aligned with brand guidelines, regulatory requirements, and company positioning.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• Minimum 4 to 8 years of relevant experience in marketing communications, product marketing, branding, or corporate communications.
• Experience in the life insurance industry is highly preferred.
• Strong copywriting, editing, and bilingual communication skills in both English and Chinese.
• Proven experience in managing corporate social media platforms, including WeChat, Facebook, Instagram, and LinkedIn.
• Strong collaboration and stakeholder management skills, with the ability to work effectively across cross-functional teams.
• Commercially minded, results-oriented, and able to translate business needs into practical marketing solutions.
• Independent, well-organized, detail-oriented, and able to handle multiple priorities under tight deadlines.
• Demonstrates good judgment, creativity, and the ability to think strategically and innovatively.
• Proficiency in Microsoft Office and familiar with digital marketing tools and content management systems is an advantage.

Information supplied will be treated in strict confidence and used in accordance with the Personal Data (Privacy) Ordinance. Applicants not invited for interview within 6 weeks may consider their applications unsuccessful.