Jewelry & LACC Marketing Manager~Senior Manger

Your Mission

The Jewelry/LACC Marketing Manager ~Sr. Manager designs and leads comprehensive Jewelry/LACC marketing strategies and 360° action plans by forging partnerships, collaborations, and transversal relationships, acting as a control tower for the company’s overall marketing success in full alignment with the Cartier Korea strategy.

S/he initiates and leads all stages of strategic marketing actions based on analytical insights and robust marketing propositions. The role is responsible for reinforcing brand desirability as the top-of-mind brand while achieving business ambitions across networks and categories.

HOW WILL YOU MAKE AN IMPACT?

• Initiate and design local marketing strategy and growth plans
• Initiate and develop the Jewelry/LACC marketing strategy through in-depth local market analysis, including comprehensive studies of consumer behavior, market trends, and product attributes.
• Develop and present marketing proposals to management, demonstrating a strong understanding of the market and identifying growth opportunities.
• Collaborate closely with key stakeholders at both local and central levels to ensure full alignment and engagement in the development of comprehensive 360° action plans.
• Provide strong leadership and direction in the development and execution of MarCom strategies for Jewelry/LACC.
• Define and prioritize key short-term and long-term objectives to drive growth and achieve strategic targets.
• Build novelty launch strategies and action plans
• Oversee Jewelry/LACC 1S/2S novelty buying at the International Showroom in Paris twice a year, in close collaboration with Merchandising, SCM, and Commercial teams.
• Lead sales forecasting by proposing annual novelty sales potential by product and by network.
• Propose marketing sales ambitions and engage with key stakeholders to gather quantitative and qualitative feedback on novelty initiatives, consolidating and sharing insights with HQ.
• Plan and execute 360° launch action plans, including MarCom activities, commercial and CRM/CS support, training programs, and close collaboration with HQ.
• Lead and orchestrate 360° action plans for strategic categories and novelties
• Drive marketing activation planning for strategic categories and novelties.
• Communicate, align, and collaborate with key stakeholders to execute plans effectively.
• Regularly review and adjust action plans through ongoing performance and progress analysis.
• Manage and drive balanced Jewelry/LACC sales to enable long-term growth
• Monitor and forecast sales performance by category and by network.
• Work in full collaboration with the strategic merchandising function within the Marketing team, providing a holistic perspective to all stakeholders.
• Validate quarterly and annual marketing incentive schemes; review progress and budget spending, and propose revisions when necessary.
• Analyze sales performance in alignment with the 360° strategy and action plans.
• Set strategic objectives and implement product portfolio management actions to maintain the solid leadership of brand.
• Define strategic category ambitions and provide goals and guidelines to the L&D team to ensure clear and consistent strategic messaging through training.
• Monitor strategic category sales and regularly share progress analyses with management to enable continuous optimization.
• Spearhead market analysis and share market insights
• Closely monitor competitors’ marketing activities, develop insight reports, and share findings with relevant local and central teams to further elevate Cartier’s brand status.
• Lead regular market visits to gather qualitative insights, share learnings with relevant teams, and proactively anticipate and initiate actions when required.
• Manage and develop team capabilities
• Demonstrate strong leadership within the Jewelry/LACC marketing team and across product community members from all commercial channels.
• Share and communicate the strategic vision for Jewelry/LACC marketing team development with the management team.

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

• Bachelor's degree or above preferred
• 12 years + related experience in luxury or Jewelry/LACC marketing
• Fluent in both Korean & English/ French a plus
• Strong time management and organizational & prioritization skills under pressure
• Ability to orchestrate transversal dimensions
• Capability to do independently multiple projects simultaneously
• Positive attitude to draw favorable collaboration from colleagues & logical thinking to convince internal & external partners
• Luxury market expert with luxury brand background
• Passionate leader with comprehending approach
• Compelling communicator with clear rational & intriguing story
• Strategic thinker upon overall business diagnosis
• Enthusiastic learner with nature of curiosity