AliExpress-Performance Marketing Specialist/Manager-Seoul

Job Descriptions：

We are seeking a Performance Marketing Specialist/Manager to expand Search Ads (SA) campaigns, ensuring optimal performance and delivering measurable business results. This role requires both strategic thinking and hands-on execution, with a focus on data-driven decision-making to achieve marketing KPIs and drive growth.

Job Description

• Plan, execute, and manage performance campaigns to achieve business KPIs, such as ROAS, CTR, and conversion rates.

• Analyze and optimize campaigns performance using data-driven strategies and continuous A/B testing.

• Develop and implement strategies to expand and optimize digital advertising channels.

• Collaborate with cross-functional teams and cooperation agency (creative, analytics, product) to align marketing strategies and improve overall performance.

• Monitor and adapt to industry trends, competitor strategies, and market shifts to identify new growth opportunities.

Job Responsibilities：

• 3–5 years of experience in performance marketing or digital advertising, with hands-on experience managing SA campaigns.

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• analytical skills: Strong analytical and problem-solving skills, with experience in interpreting data and providing actionable recommendations.

• Hands-on experience with major platforms and tools (e.g., Google Ads, Naver, Kakao).

• Excellent organizational and project management skills, with the ability to multitask in a fast-paced environment.

• Excellent communication and teamwork skills, with the ability to work effectively under pressure.

Preferred qualifications:

• Experience in the e-commerce industry or a strong understanding of cross-border commerce.

• Candidates with hands-on experience in managing SA campaigns and a deep understanding of SA platforms are highly preferred.

• Familiarity with tools such as Google Analytics, Tableau, or other marketing analytics platforms.

• Business-level proficiency in Chinese or English is a plus.