Freelance Head of SEO (Strategic Lead)

The Role We are looking for a freelance Head of SEO with a strong strategic vision to take full responsibility for our organic growth. Beyond day-to-day execution, you will be the driving force behind our search engine performance. The goal is clear: to move beyond a “traffic for traffic’s sake” mindset and drive revenue growth through a structured, data-driven SEO strategy. Key Responsibilities - Strategy Development: Develop and lead the overall SEO strategy (technical, on-page, and off-page), aligned with the 2026 business objectives. - Technical Excellence: Conduct in-depth audits (Core Web Vitals, crawlability, indexing) and collaborate closely with technical teams to ensure an optimal SEO foundation. - Content Strategy: Oversee the development of topical authority by going beyond keywords, using search intent clusters and content aligned with EEAT principles. - AI Integration: Implement AI-assisted workflows to scale operations (content briefs, data analysis, internal linking), while adhering to “Helpful Content” guidelines. - Performance Tracking: Manage the SEO budget and produce reports for senior management (organic ROI, share of voice, conversion attribution). - Management: Supervise and support in-house writers or external agencies to ensure high-quality, SEO-optimized deliverables. Desired Profile - Senior experience: Minimum 6 years of SEO experience, with proven results on high-authority websites (SaaS, e-commerce, or media). - Tool proficiency: Excellent knowledge of Google Search Console, Google Analytics 4, Screaming Frog, Ahrefs, or Semrush, as well as Search Console Insights. - Product mindset: You approach SEO as a product in its own right, understanding the interactions between user experience (UX) and SEO performance. - Business mindset: You think in terms of revenue and LTV (Lifetime Value), not just in terms of rankings or traffic. How to Apply - Case Study: A specific example of a website you grew from X€ to Y€ in organic revenue. - The “First 30 Days”: An overview of your audit methodology when taking on a new domain. - Tools: Your preferred technology stack for SEO in 2026.