Paid Media Specialist
Indexed description
We believe we can create a world in which people are empowered to build the life they dream of, no matter who they are or where they are. One customer, one family, one community at a time.
About This Role
We’re looking for a Paid Media Specialist to own the day-to-day execution of paid acquisition across key markets (US, Canada, and Chile).
This is a high-speed, execution-first role where same-day action is the standard. You’ll take full ownership of campaign operations across Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, and other emerging paid platforms, managing the full lifecycle from launch to optimization and scaling.
You’ll operate within a structured, AI-powered system that defines priorities daily — enabling fast, focused, and high-impact execution.
Roles & Responsibilities
- Own daily execution across Meta Ads, TikTok Ads and other plataforms for US, CA, and CL.
- Manage the full campaign lifecycle: launch, optimize, scale, and pause.
- Execute against AI-generated daily reviews, including:
- P0 (Scale): scale top-performing campaigns
- P1 (Promote): push high-potential opportunities
- P2 (Budget map): reallocate budgets efficiently
- P3 (Maintenance): ensure account health and consistency
- Deliver same-day execution across all daily priorities.
- Continuously monitor performance and apply data-driven optimizations
- Maintain strong campaign structure, naming conventions, and account hygiene
- Partner closely with the Paid Media Manager on performance and opportunities
- 2–4+ years of hands-on experience managing paid media campaigns (Meta Ads, Google ads and/or TikTok Ads required)
- Proven ability to execute and optimize campaigns based on performance metrics (CPA, ROAS, CAC)
- Experience with mobile or app acquisition campaigns, with working knowledge of how Mobile Measurement Partners (MMPs) like Branch, AppsFlyer, or Adjust support attribution and optimization.
- Strong execution mindset — ability to move fast with accuracy and ownership
- Analytical and data-driven — comfortable making decisions based on performance insights
- Experience or familiarity with AI-driven tools or automated performance workflows
- Intermediate to advanced English (written and spoken)
- Annual Salary Review
- 15% Off EEFT Stock
- Birthday Day Off
- Health Insurance
- Free Money Transfers with Ria
- ♂ SmartFit Gym Partnership
Check out our website to learn more about the company at:http://www.riamoneytransfer.com/
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.
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