Paid Media Specialist

Turn Performance Into Pipeline Across Global B2B Campaigns

The Paid Media Specialist role focuses on driving measurable pipeline impact through high-performance B2B campaigns. This opportunity supports global marketing operations from Emapta Macedonia, offering a long-term career path within a premium outsourcing environment. You will play a critical role in shaping demand generation strategies, optimizing performance across platforms, and contributing to revenue growth through data-driven execution.

Responsibilities

Campaign Execution & Ownership

• Execute and manage paid media campaigns primarily across LinkedIn Ads
• Support campaigns across Google Ads, Microsoft Ads, YouTube, and programmatic platforms
• Own end-to-end campaign setup including audience creation, ad builds, tracking, and launch
• Ensure alignment with B2B demand generation and pipeline objectives

Optimization & Testing

• Monitor and optimize campaigns based on performance data
• Execute A/B testing across creatives, messaging, audiences, and landing pages
• Improve CPL, CTR, conversion rates, and pipeline contribution
• Introduce new testing strategies and optimization initiatives

Creative & Asset Collaboration

• Manage briefing and requests for ad creatives and campaign assets
• Provide performance-based feedback to design and content teams
• Guide messaging and creative direction using platform insights

Search & Cross-Channel Insight

• Collaborate with PPC Manager on search campaigns across Google and Bing
• Contribute to full-funnel, multi-channel paid strategies
• Align LinkedIn, search, and display efforts across the buyer journey

Analytics, Attribution & Reporting

• Analyze performance using platform data and HubSpot attribution
• Track full-funnel metrics including leads, MQLs, SQLs, and pipeline
• Use tools such as Apollo and Factors.ai to understand buyer journeys
• Deliver reporting with actionable insights and recommendations

Budget Contribution

• Provide input on budget allocation based on performance trends
• Identify opportunities for scaling and maximizing pipeline impact

Qualifications

• 5+ years of experience in paid media with strong B2B campaign focus
• Proven experience with LinkedIn Ads as a primary platform
• Hands-on experience with Google Ads Search
• Exposure to display platforms such as YouTube or programmatic
• Experience with Microsoft Ads is preferred
• Strong understanding of B2B demand generation and full-funnel strategy
• Experience with HubSpot reporting and attribution
• Familiarity with Apollo, Factors.ai, or similar tools
• Strong analytical ability with performance-driven decision making
• Experience executing structured A/B testing programs

Key Skills

• Strong analytical mindset with focus on revenue impact
• Ability to challenge strategy while executing effectively
• Excellent collaboration with marketing, design, and content teams
• Highly organized with strong execution discipline
• Clear communicator who translates data into insights

Working Requirements

• Fully remote role
• Must have working hours overlap with EST and Macedonia time zones

Nice to Have

• Experience in high-growth B2B environments
• Background in lead generation and pipeline-focused campaigns
• Experience with retargeting and multi-touch strategies
• Familiarity with multi-channel attribution modeling

Success in This Role Looks Like

• Strong and consistent LinkedIn campaign performance
• Expansion into search and display to drive pipeline growth
• Measurable contribution to revenue, not just lead volume
• High-quality testing programs with actionable insights
• Improved creative performance through collaboration

Job Overview

Employment type: Full time

Shift: Day shift, weekends off

Work setup: Work from home

Benefits

• Private Medical Insurance
• Work from home arrangement
• Access to Sportmaster
• Career growth opportunities
• Global career exposure
• Diverse and supportive work environment
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit: https://emapta.com/training-calendar/)

Join the Top 1% Talent. A better career. A better life.

At Emapta, you'll build a career in an environment designed for growth, trust, and long-term success. With a strong culture rooted in care, inclusion, and accountability, every role contributes to delivering world-class outcomes.

Be part of a team that powers global partnerships: spanning 20 offices across 11 countries and supporting 1,000+ clients. Whether in HR, IT, Recruitment, Finance, Marketing, or Facilities, your work drives real impact behind the scenes.

At Emapta, you're part of a community of 11,000+ professionals building meaningful careers with purpose.

"We place integrity at the heart of everything we do and truly value the human experience."

- Tim Vorbach, CEO

Apply now and be part of the #EmaptaEra