Technical Marketing Manager

Job Title: Technical Marketing Manager (Optics & Photonics)

Role Overview

We are seeking a technically grounded Marketing Manager to bridge the gap between our high-precision optical manufacturing capabilities and global market needs.

In this role, you will own how our optical components such as diffractive optical elements, micro-optics, and custom assemblies are positioned, communicated, and adopted across key industries. You will build credibility with engineers and decision-makers by translating complex technical capabilities into compelling value propositions.

This is a highly cross-functional role working closely with R&D, product management, and business development to drive design-ins and revenue growth.

Key Responsibilities

· Technical Content Creation

o Develop high-quality technical content including white papers, application notes, case studies, and website materials

o Explain component performance and system integration in laser-based applications (e.g., beam shaping, splitting, homogenization)

o Collaborate with engineering teams to ensure technical accuracy and relevance

· Product Marketing & Positioning

o Analyse market trends across laser-driven sectors (medical aesthetics, material processing, semiconductor, metrology, etc.)

o Define differentiated value propositions aligned with our manufacturing strengths

o Translate technical features into customer-centric benefits

· Sales Enablement

o Create and maintain technical sales kits (presentations, application briefs, competitor comparisons)

o Support the business development team in customer engagements and technical discussions

Digital Presence: regularly publish in linkedin and other relevant social media and manage Holo/Or’s digital presence there , ensuring our micro-fabrication expertise is highlighted effectively.

· Exhibition Strategy: Select and manage our presence at Digital Marketing & Thought Leadership

o Own and execute digital marketing strategy (website, LinkedIn, industry platforms)

o Drive SEO-optimized content and inbound lead generation

o Track and improve engagement metrics and campaign performance

· Exhibitions & Industry Presence

o Plan and manage participation in key trade shows and conferences

o Develop booth concepts, demonstrations, and technical messaging

Customer Insights: Interview existing customers and our sales engineers to develop success stories and understand the technical pain points our components solved forvarious applications.

o Represent the company in industry events when needed

· Customer Insights & Voice of Customer

o Conduct customer interviews to extract insights and generate case studies

o Identify unmet needs and feed insights into product and marketing strategy

· Global Market Development

o Identify and prioritize new application areas and geographic markets

Channel Management: Identify, vet, and manage international distributors and manufacturers' representatives to extend our reach in local markets.

International Trade Shows: Lead the planning and execution of our presence at global events. This includes pre-show outreach to book high-value meetings and post-show technical follow-ups.

o Support go-to-market strategies for new products and technologies

Required Qualifications

· Education:

o Degree in Physics, Optical Engineering, Electrical Engineering, or a related field - a must

o MBA or marketing background is a plus, but not a substitute for technical expertise

· Experience:

o 3+ years in technical marketing, product marketing, or applications engineering in electro-optics / photonics

o Strong familiarity with optical systems and laser-based applications

· Technical Knowledge:

o Understanding of optical components, system integration, and manufacturing considerations

o Experience in industries such as medical devices, semiconductor, metrology, or industrial lasers

· Communication Skills:

o Exceptional ability to explain complex technical concepts to diverse audiences

o Fluent, professional English writing and presentation skills

Mindset: A "startup" mentality

Preferred Skills

· Familiarity with ERP systems (e.g., Priority)

· Experience with SEO, analytics tools, and digital campaign management

· Background in B2B technical storytelling and product launches Reporting & Structure

· Reports to CEO

· Works closely with: R&D, Product Management, Sales

Why Join Us

· Work at the forefront of micro-optics and photonics innovation

· Direct impact on global market adoption of advanced optical technologies

· Collaborative environment bridging science, engineering, and business.