Category Manager - Focus and Regional Brand

Role: Category Manager- Focus and Regional Brands

Location: 67 Sector, Gurugram

Experience: 4-8 years

About: Fairdeal.Market

Fairdeal.Market is a rapidly growing B2B quick commerce company offering a wide range of products with

delivery times as short as 20 minutes. Our mission is to ensure that every shopping bag worldwide can be filled

efficiently and sustainably.

Role Overview

We are looking for an experienced and dynamic buying manager to join our category team. This role is essential

in shaping the product assortment and ensuring that we offer a compelling and diverse range of products to

our customers. The ideal candidate will have a strong background in buying and merchandising, excellent

negotiation skills, and a proven track record in an ecommerce environment

Key Responsibilities

• Category Development and Brand Onboarding:
• Expand relevant categoriesin Quickcom B2B business
• Channel agnostic approach while evolving categories and assortment
• Drive AOV > INR 10000 (10x vs B2C QuickCom); Total Lines Sold per Order > 10
• Help brands to drive non-KVI, new consumer demands, expand distribution
• Deliver 3-5 Years GMV Plan
• Develop long-term revenue plan on category and channel level
• Lead Annual Business Plan, resulting into monthly S&OP Process with monthly category and brand

wise GMV and CM1 Plan; and actualization

• Monthly Brand wise P&L: Target to improve CM1 > 3% through better product mix, long-

term favorable procurement deals, QPS, minimize inventory expiry

• Supplier Relationship and Inventory Management:
• TOT and long-term business collaboration with international, national, regional and D2C

brands. Ensure negative working capital maintained

• Operate with 3 days inventory level at every dark store
• Ensure fillrate > 100% for KVI and 90% > for non-KVI
• Customer Focus:
• Defining and deploying Customer acquisition and retention strategy;regular tactical interventions to

ensure weekly customer retention > 90%

• Focus on repeat orders per day > 3 per customer
• Champion a customer-centric approach in all buying decisions, ensuring products meet customer

expectations and preferences.

• Utilize customer feedback and insights to refine product assortment and enhance the shopping

experience.

• Sales and Marketing Collaboration:
• Preparing and deploying quarterly market activation calendar; and pre-align with brands on co-

execution and monetization

• Work closely with the sales and marketing teams to develop promotionalstrategies that drive product

visibility and sales.

• Coordinate with the merchandising team to ensure effective product placement and presentation.

What We’re Looking For

• Bachelor’s degree in Business, Marketing, or a related field
• Proven track record ofsuccessful productselection and supplier negotiations.
• Strong analyticalskills and the ability to make data-driven decisions.
• Excellent negotiation, communication, and interpersonal skills.
• Deep understanding of category trends and consumer behavior.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Strong attention to detail and organizationalskills.
• Proficiency in using buying and inventory managementsoftware.