Business Analyst - CRM

Do you have a passion for understanding customer needs and translating them into CRM solutions that deliver real business value?

Does working in the head office of one of the most progressive Medical Device Manufacturers sound exciting?

Applied Medical gives you the opportunity to contribute to our global mission of high standards of integrity and social responsibility.

As our Business Analyst – CRM, you will act as a strategic liaison between global business stakeholders and technical teams to enhance Applied Medical’s utilization of Microsoft Dynamics 365 Sales, Marketing, and Customer Service. You will assess global business needs and turn them into clear user requirements. You will configure Dynamics 365 platforms, improve CRM processes, and support solution delivery that drives measurable business outcomes. You will play a key role in promoting user adoption, managing enhancements, and ensuring the platform’s configuration continues to align with evolving business priorities.

Key Responsibilities

• Partner with Sales, Marketing, and Customer Service to gather requirements and identify pain points
• Lead requirements workshops and map current/future-state CRM processes
• Convert business needs into functional specs, user stories, and acceptance criteria for Dynamics 365
• Configure Dynamics 365 Sales, Marketing, and Customer Service (leads, opportunities, accounts, cases, journeys, campaigns, segmentation, scoring) using OOTB and Power Platform features
• Work with tech teams to integrate Dynamics 365 with SAP S/4HANA and other systems for seamless data flow
• Validate migrated data for accuracy and identify automation and analytics improvements (Power BI)
• Build and maintain dashboards/reports to surface key sales, marketing, and service metrics
• Lead User Acceptance Testing, troubleshoot functional issues, and ensure release quality
• Develop training materials, deliver training, provide post-launch support, and drive adoption
• Monitor system performance, optimize processes, and enforce CRM data governance and compliance

What You Bring

• Bachelor's in Business/Information Systems/Computer Science or related (preferred)
• 3+ years as a Dynamics 365 Functional Consultant/Business Analyst with hands-on CRM configuration, requirements gathering, and UAT. Healthcare/medical device experience a plus
• Experience configuring Dynamics 365 Sales, Marketing, and Customer Service (leads, opportunities, accounts/contacts, cases, campaigns, journeys, segmentation, email, lead scoring)
• Strong skills with Dynamics 365 customization (forms/views, business process flows, workflows), Power Platform (Power Apps, Power Automate, Power BI), and building dashboards/reports
• CRM data modeling, migration, integration (e.g., SAP S/4HANA), and data quality/governance experience; familiar with integration tools (e.g., Azure Logic Apps).
• Proven troubleshooting, system optimization, and mobile experience delivery for Dynamics 365
• Relevant certifications preferred (MB-210, MB-220, MB-230, Power Platform) and excellent English communication/stakeholder management

What We Offer

• An international working environment, fueled by respect and a healthy work-life balance tailored to the business and team member’s needs
• 27 paid vacation days (based on fulltime contract) with option to purchase five additional days
• This is mainly an on-site role with hybrid options
• Commuting allowance of €0,23/km or full coverage of public transportation costs
• A wide variety of internal trainings and development possibilities and a tuition program for external trainings
• The opportunity to pro-actively work on your vitality and fitness
• State-of-the-art facilities, including green areas, in-house restaurant and gym
• Additional benefits, such as:
• Attractive pension scheme (your contribution at 4%, ours at 12%)
• €50 net monthly health insurance contribution
• Two (paid) days per year dedicated to volunteering activities
• Several fun company events and meaningful initiatives organized throughout the year
  

At Applied Medical, we are committed to make a meaningful, positive difference, each and every day. Within our European headquarters in Amersfoort (NL), we develop, manufacture and support the implementation of our advanced medical devices across Europe and the MENA region. Applied’s team members enjoy working in an environmentally friendly and international environment, in which people of diverse backgrounds are valued, challenged, and acknowledged. We support our team members by giving them opportunities of ongoing learning and education, possibilities to take part in community volunteering activities and a variety of onsite exercise classes and health activities.

If you are passionate about working in an organization that allows you to make decisions based upon what is right for the patient, customer, community and environment, Applied Medical is the place for you.

Interested?

Would you like to be part of our expanding team? If the answer is yes, we'd love to get to know you and look forward to hearing from you!

For more information regarding our hiring process, click here. If you have any questions, feel free to contact us via [email protected] or +31 (0)33 7548713.

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