Residential Sales Manager

Company Description

FirstDigital is a rapidly growing fiber-based communications provider serving communities across the Intermountain West. With more than 2,000 route miles of owned and operated fiber infrastructure, FirstDigital delivers high-speed Internet and communications services to residential and business customers throughout the region.

Role Description

We are seeking a Residential Sales Manager to lead and grow our residential sales and marketing initiatives across existing and expanding service areas in Utah. This is a high-impact role responsible for developing market strategies, driving subscriber growth, strengthening community engagement, and helping shape the future of FirstDigital’s residential business.

This position offers the opportunity to build programs, influence strategy, and work cross-functionally with executive leadership, operations, marketing, and customer experience teams in a fast-moving and entrepreneurial environment.

Key Responsibilities

Residential Sales & Market Growth

• Develop and execute residential sales strategies across multiple market types and service models
• Identify and prioritize high-opportunity communities and growth areas
• Drive subscriber acquisition, retention, and overall residential revenue growth
• Build and optimize sales funnels, promotional initiatives, and customer conversion programs
• Monitor and report on key performance indicators including penetration rates, customer acquisition costs, churn, and community growth trends

Marketing & Community Engagement

• Lead residential marketing initiatives across digital, direct, and community-based channels
• Oversee targeted campaigns including direct mail, digital advertising, social media, and local outreach
• Develop community-specific messaging and positioning strategies
• Support referral and ambassador programs that strengthen local brand presence and customer engagement

Cross Functional Leadership & Team Development

• Partner closely with operations, provisioning, and customer support teams to ensure a strong customer experience
• Maintain accurate market and subscriber data using CRM and reporting tools
• Provide regular updates, forecasting, and strategic recommendations to senior leadership
• Help establish scalable processes and infrastructure to support continued residential growth

Qualifications

• 3–7+ years of experience in sales, business development, or market growth roles
• Experience in residential services, telecommunications, fiber internet, home services, or related industries is a plus but not required
• Demonstrated ability to grow a territory, market segment, or customer base
• Strong understanding of both sales execution and marketing strategy
• Comfortable operating in a dynamic, growth-oriented environment
• Strong communication and relationship-building skills across customers, community stakeholders, and executive leadership
• Analytical and data-driven mindset with experience using CRM and reporting tools
• Self-motivated, organized, and capable of managing multiple initiatives simultaneously

Why Join FirstDigital?

• Opportunity to help shape and grow a rapidly expanding residential business
• High-visibility role with direct collaboration across leadership teams
• Entrepreneurial environment with strong operational infrastructure already in place
• Ability to make a meaningful impact in communities served by industry-leading fiber connectivity
• Competitive compensation package including performance incentives and comprehensive benefits

Benefits

• Medical, Dental, and Vision Insurance
• Health Savings Account (HSA) with company contribution
• 401(k) with company match
• Auto Allowance
• Flexible Paid Time Off (PTO)
• Flexible Work Environment