Product Marketing Manager
Indexed description
Own the new product introduction to sales process, working with the corporate marketing team to launch promotional campaigns and enable sales and channel partners to win business with new products
Develop and own the pricing strategy and work with customer-facing teams to make strategic pricing decisions
Manage the product and marketing systems, working closely with engineering and manufacturing organizations
Manage and improve the new product samples program
Develop product-related content for training and engagement and ensure readiness of “whole product” deliverables
Education / Qualifications
- BA/BS in Business Administration or Marketing, BS Electrical Engineering, or equivalent, related experience
- Years related technical sales/marketing or related experience
- Experience collaborating with sales and distribution
- Experience in content creation and sales enablement
Attributes
Strong analytic capabilities and decision-making skills
Working knowledge of CRM platforms such as Salesforce.com or equivalent
Excellent communication and interpersonal skills
Strong bias toward action and results
Demonstrated ability to work across organization and functional groups
Strong organizational skills with excellent attention to detail
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