Marketing Projekt Manager m/f/d

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Your Role

In an industry shaped by rapid technological advancements, we are looking for a personality who demonstrates conviction and approaches marketing not only with execution in mind, but with a critical and strategic perspective.

As a Marketing Project Manager, you will be responsible for the planning, coordination, and control of marketing activities within a traditional retail and channel environment—maintaining a clear focus on impact, efficiency, and strategic consistency.

Your Responsibilities

• Develop and manage quarterly marketing plans in alignment with clearly defined budgets and partner requirements
• Plan and execute retail marketing initiatives (e.g., campaigns on partner websites, promotions, POS activities)
• Coordinate marketing activities with B2B partners and distributors
• Ensure compliance with strict guidelines and requirements set by international alliance partners (e.g., budget allocation, branding, reporting)
• Work closely with internal sales teams, including constructively challenging requirements and priorities
• Analyze and evaluate the effectiveness of marketing activities and derive optimization measures
• Develop clear, structured quarterly marketing plans with a focus on sustainable impact rather than short-term activity
• Organize trade fairs and events, representing the company and its Hybrid AI solutions while ensuring consistent brand positioning
• Enforce strategic guidelines with both internal and external stakeholders

Your Profile

• Several years of experience in marketing project management, ideally within the IT, tech, or channel environment in Germany
• Proven experience managing co-marketing budgets and partner programs
• Strong understanding of retail and channel marketing structures
• Ability to take a clear stance and confidently defend well-founded decisions, even under pressure
• Critical thinking skills with the ability to challenge initiatives and prioritize based on strategic value
• High level of flexibility and openness in a dynamic market environment
• Strong communication skills when collaborating with sales teams, partners, and external agencies
• Structured, self-driven working style combined with a high level of assertiveness
• Native-level proficiency in German is required, along with advanced English language skills (both written and spoken) and strong presentation abilities

What To Expect

• A challenging environment at the intersection of marketing, sales, and technology
• The opportunity to shape and influence within a company that values clear strategy and impactful execution
• Collaboration with well-known international partners
• A culture that fosters ownership, critical thinking, and strong professional conviction

Your Next Step

If you view marketing as a strategic tool and enjoy making thoughtful, well-informed decisions, we would be delighted to receive your application.

We kindly encourage you to submit an application that reflects your individual experience and strengths.

We Look Forward To Receiving

• A clear and well-structured CV and a concise cover letter highlighting your relevant experience
• Relevant certificates or supporting documents

Your application will be carefully reviewed by our team. We therefore appreciate clarity, relevance, and a personal touch.

Location Office Zurich, Essen or Stuttgart

We value regular in-office collaboration in Essen, or Stuttgart—at least three days per week

Do you want to know what our culture is like? CHECK OUT this video:

https://www.youtube.com/watch?v=hU5Rr3gLEXA

Youtube Video

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.