Brand Manager- OTC Portfolio

Sopharma is the largest Bulgarian pharmaceutical company and a leading investor in the healthcare sector. With 2200+ employees, 11 manufacturing sites, and presence in 40+ markets, we stand for quality, reliability, stability, and transparency. What drives us is the care we put into improving lives - a dedication that has been bridging generations for over 90 years.

If you are eager to be part of our family and to collaborate with proven experts, as well as to follow high professional standards and benefit from opportunities for career growth and development, joins us as our new :

Brand Manager - OTC Portfolio

As a Brand Manager in our OTC Department, you will be responsible for creation and implementation of strategies and tactics for enforcing the company's products and brands on the market, including processes related to product positioning, branding or rebranding. You also will be responsible for the development of the entrusted product portfolio.

You should have a deep knowledge in the healthcare industry, as well as a strong experience in creation of advertising and other materials and tools in order to provide marketing support for the work of the company's medical and sales teams.

Key Responsibilities:

• Develop marketing strategies for own brands in line with the company marketing strategy.
• Transform strategies into specific trade marketing plans and roadmaps.
• Monitor and analyze the pharmaceutical market in the relevant therapeutic areas.
• Bring out the advantages of the company's products compared to their competitors.
• Organize all counterparts to secure marketing plans implementation.
• Set objectives and brand guidelines for the product portfolio.
• Plan, organize and deploy trade marketing activities – promotions, samplings, merchandising, etc.
• Submit regular reports on brands metrics.
• Responsible for analyzing and achieving all marketing activities’ efficiency.

Requirements:

• University degree, preferably in Marketing or Economics.
• 2+years of brand management history, ideally with focus on OTC/Consumer Healthcare products.
• Fluent in written and verbal Bulgarian and English.
• Advanced computer literacy – full MS Office Package.
• Creativity in ideas and hands on in implementation.
• Self-driven personality.
• Experience in Pharma industry will be considered as a strong advantage.
• Valid driving license.

The company offers:

• Opportunity to join a leading international business.
• An interesting, challenging job in a highly motivated and friendly team.
• Freedom to fully bring in your individual strengths and skills.
• Competitive work conditions.

All applications will be treated strictly confidential. While we appreciate all applications, please, note that only short-listed candidates will be contacted.