Brand Manager/ Assistant Brand Manager

Are you a brand visionary with a passion for building iconic health and wellness brands? We're looking for a Assistant Brand Manager/Brand Manager to become the heartbeat of our brand - someone who doesn't just manage, but truly owns and shapes our brand's destiny.

This is your opportunity to:

• Architect the future of beloved health and wellness brands that make a real difference in people's lives
• Lead with purpose, turning data-driven insights into compelling brand stories that resonate deeply with consumers
• Build something meaningful in a collaborative environment where your ideas become reality

If you're ready to move beyond executing plans to creating them, and want to leave your mark on brands that matter, let's write the next chapter together.

What you'll be doing

Brand Ownership & Strategy

• Be the owner of the brand, leading strategic marketing plans and initiatives to drive growth
• Manage and develop the brand portfolio, launching new products that align with health and wellness trends
• Build consumer demand through deep market, channel, and consumer insights
• Plan an annual calendar of events and initiatives to create an impactful brand plan

Cross-Functional Collaboration

• Work closely with R&D, Sales, Digital Marketing, and Marketing Affairs teams to develop and execute customer-centric initiatives

Strategy and Planning

• Develop pricing and sizing strategies for products
• Define and drive tailored communication plans for different sales channels
• Create promotion plans aligned with brand objectives

Consumer Relationship Management

• Maximize lead acquisition and consumer retention to drive sales growth
• Strengthen consumer relationships through targeted engagement initiatives

Market Insight & Analysis

• Be the expert on your brand and its market environment through data analysis, field visits, and consumer engagement
• Analyze market and business data to monitor trends versus action plans
• Use third-party data to track competitor performance and identify growth opportunities
• Provide data-driven recommendations to cross-functional teams

Who we're looking for

Education/Experience

• Bachelor's Degree in Marketing, Business Management, or a related field
• Minimum 10 years of full-function marketing management experience, including strategic planning and execution. Candidate with less experience will be considered as ABM
• Preferred experience in FMCG, retail (FMCG), or health supplement categories
• Experience in category management or consumer marketing is a plus

Leadership Qualities

• Strategic thinker with strong vision and planning skills
• Consumer and customer-focused mindset
• Ability to set priorities and drive results

Functional Abilities

• Strong business and financial analysis skills
• Expertise in cross-organizational collaboration
• Deep understanding of consumer and shopper insights
• Proven brand management capabilities

Why You'll Love It Here

• Own your impact — you'll be part of a small, tight-knit team involved in both strategy and execution
• Grow with a leader — join a recognized HK brand with serious ambitions
• Bring your ideas to life — pitch and run campaigns based on your creativity and interests
• Meet inspiring voices — collaborate with influencers, creators, and wellness personalities
• Work flexibly — enjoy WFH options, adaptable hours, and casual wear in a people-first environment

And more!

Vita Green Health Products Co., Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in our mission to make a positive impact on wellness around the world!