Senior Officer/ Assistant Manager, Marketing

Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company.

As a young and fast-growing company, grooming and learning from the next generation is always our priority. We are looking for great talents who share our values to join our marketing team.

About The Role

You will be working closely with the team to gain some hands-on experience and deliver some brand & creative materials/ projects/ campaigns to pave the way for your career in marketing.

Your Key Responsibilities Include:

• Cultivate and foster positive relationships with influencers, partners, and internal stakeholders
• Lead end-to-end event management, including the planning, coordination, and execution of brand activations, workshops, and large-scale events
• Develop and manage strategic partnerships across a diverse ecosystem, including Corporate Brands, NGOs and Startups to drive mutual growth
• Identify meaningful influencer profiles for content creation across social media platforms. Ability to implement influencer marketing strategies that support overarching marketing goals and boost brand visibility
• Comprehensive understanding of major social media platforms such as Instagram, YouTube, Facebook, Thread and LinkedIn. Proficiency in platform-specific algorithms, best practices, and content formats
• Measure and interpret campaign performance metrics, as well as extract actionable insights from data
• Assist in conducting market research, competitor monitoring & analysis

• Up-to-date knowledge of digital marketing best practices, strategies, and industry standards
• Ability to use AI tools to work smart, streamlining workflows and enhancing day-to-day productivity and creativity
• Strong networking skills with the ability to represent the brand professionally to external corporate and community partners
• Excellent time management skills and the ability to manage conflicting interactions with third parties and handling complex projects
• Self-motivated, highly organized, and flexible with strong attention to detail
• Ability to work in a collaborative team, and autonomously as required
• A committed team player - we work as a team, and we leave no one behind!

• 3+ years of hands-on marketing experience
• Degree in Business Administration, Marketing, or related disciplines
• Strong project management skills, accuracy and detail-minded
• Excellent communication skills, and strong command of spoken and written English and Chinese
• Strong sense of ownership - you are instrumental to our success and the owner of your own growth!

Apart from a great career path and an opportunity to do good and do well, we also offer:

• Competitive package
• Flexible work arrangement
• Benefits include medical/ dental coverage and wellness programs
• Employee discounts
• Fun, co-operative, and flexible startup culture
• Weekly sharing sessions and regular social gatherings
• Excellent learning opportunities with Professional Development Sponsorship

We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.

We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team.

By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.

We take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.

As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!

Information collected will be treated in strict confidence and used solely for recruitment purposes.

The company will retain all applications no longer than 24 months of which will be destroyed thereafter.

We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.