Marketing Specialist

We are working with a leading international manufacturer of marking and coding solutions for various industries, including construction, consumer goods, and packaging. This presents an exciting opportunity to join a dynamic, mid-sized company with the stability and resources of a global corporation.

The Role

• Independently implement and coordinate B2B marketing activities (online & offline).
• Contribute to the enhancement of our online presence (website, SEO, SEA).
• Create, coordinate, and maintain marketing materials in line with brand guidelines.
• Participate in regional marketing activities for EMEA, including content, campaigns, events, PR, and social media.
• Analyze marketing KPIs, generate reports, and derive actionable recommendations.
• Collaborate with sales and international marketing teams.

What You'll Need

• Completed degree in Media Management, Marketing, or a comparable qualification.
• Minimum of 2 years relevant experience in operational marketing, with practical online marketing experience (B2B preferred).
• Excellent German and English language skills, both written and spoken.
• Proven practical experience in online/digital marketing, specifically website management, SEO, and/or SEA.
• Experience working with marketing KPIs, interpreting data, and formulating concrete actions.
• Proficient in Adobe Creative Cloud, especially InDesign and Photoshop; basic knowledge of Premiere Pro is a plus.

What's On Offer

• A responsible and varied role in an international B2B environment.
• Structured onboarding and a motivated team with short decision-making processes.
• Modern working conditions in Würzburg/Estenfeld with a well-equipped office.
• Flexible working hours, 30 days of vacation, and competitive compensation.

Apply via Haystack today!