Marketing Manager

NK Realtors, is one of the largest vertically integrated real estate service providers in India since the last 40 years. Headquartered in Kolkata, the company is well known for its deep employee centric approach NK Realtors is easily one of the best organizations to work for and build careers. With the real estate industry on the threshold of tremendous growth over the next 20 years, NK Realtors with its rich history, brand & structure gives the perfect opportunity to grow your career.

“NKlusive” is an exclusive intermediary of NK Realtors dealing in “Premium & Luxury Homes”.

Role Overview:

The Marketing Manager will be responsible for planning and executing end-to-end marketing strategies for real estate projects, with a strong focus on brand building, lead generation and campaign efficiency. The role requires cross-functional coordination, data-driven decision-making and consistent optimization of marketing performance across digital and offline channels.

Key Responsibilities:

Strategy & Planning

• Develop and execute GTM strategies for project launches
• Define target audience personas and media mix aligned to business goals

Campaign Execution

• Lead end-to-end integrated campaigns across ATL, BTL, digital and on-ground channels
• Oversee marketing collaterals, social media and launch readiness

Performance & Optimization

• Monitor campaign performance across funnel stages
• Share actionable weekly/monthly reports with stakeholders

Budget & ROI Management

• Plan and manage budgets across channels
• Optimize spends to maximize efficiency and ROI

Stakeholder & Vendor Management

• Collaborate with internal teams and external partners
• Drive reviews and maintain clear documentation (MOMs)

Brand & Communication

• Ensure consistency in brand messaging across all touch points
• Lead content strategy across digital, print and experiential platforms

Compliance & Quality Control

• Ensure adherence to RERA, TRAI and regulatory guidelines
• Maintain accuracy and quality across all communications

Innovation & Market Intelligence

• Track trends, competitor activity and emerging platforms
• Drive experimentation and continuous improvement

Desired Candidate Profile:

• 3 – 5 years of experience in marketing (real estate preferred)
• Strong understanding of digital marketing, ATL/BTL and lead generation ecosystems
• Experience in campaign planning, execution and performance analysis
• Proficiency in CRM tools and marketing analytics
• Strong stakeholder management and communication skills
• Education – Bachelors in business administration, finance or relevant field; MBA (Preferred) in Marketing / Business / Related field

Salary & Compensation:

As per Industry Standard + Incentives, PF, Statutory Bonus, Medical Benefits & Travel