Product Marketing Manager

About Us

At YTL AI Labs, we build sovereign AI models that perform on par with the world’s best, while staying grounded in local needs, values, and context. Our flagship model, Ilmu, is designed to be culturally aware, contextually intelligent, and fluent in Bahasa Melayu, delivering cutting-edge solutions that empower Malaysian businesses with intelligence that truly understands the market and the people they serve.

As pioneers of sovereign AI, we believe every nation should have the power to shape its own intelligence, guided by its people, priorities, and principles.

Role Overview:

We are looking for a Senior / Lead Product Marketing Manager to own and elevate the product narrative, go-to-market strategy, and user understanding for ILMUchat, from foundational positioning to frontier AI capabilities and agentic experiences.

You will operate at multiple altitudes:

• Strategic enough to define product narrative and market direction
• Insight-driven enough to ground decisions in user behavior and feedback
• Hands-on enough to ship launches, messaging, and GTM with excellence

This role is ideal for someone energized by 0→1 AI products, consumer behavior, systems thinking, and shaping how new technology becomes meaningful in people’s daily lives — not just how it’s marketed.

What You’ll Do:

• Shape and drive the product narrative and positioning for ILMUchat, defining how the product is understood across consumer AI experiences and emerging agent capabilities
• Clarify what ILMUchat is, isn’t, and stands for, particularly in comparison to other AI chat products in the market
• Work closely with Product, Design, AI, and Growth teams to ensure product capabilities, user experience, and messaging are aligned
• Lead go-to-market strategy and launches for new features, agents, and major releases — including deciding when something is ready to launch, who it is for, and how it should be introduced (beta, staged rollout, or broad release)
• Develop and own launch messaging across multiple touchpoints including in-product copy, website content, app store listings, and partner materials
• Conduct and synthesize user research, interviews, and beta programs to better understand how users perceive, adopt, and interact with ILMUchat
• Translate insights from product analytics, usage data, and qualitative feedback into clear recommendations for product improvements, messaging adjustments, and GTM strategies
• Help communicate complex AI concepts — including model capabilities, limitations, uncertainty, and agent behavior — in ways that are clear, responsible, and trustworthy for users
• Contribute to prompt strategy and user education, helping users understand how to interact effectively with AI through starter prompts, guidance, and in-product experiences
• Work closely with the Marketing team to ensure consistent narrative and positioning across all channels, from product surfaces to external communications

What We’re Looking for:

• 6–10+ years in Product Marketing, Growth PM, Product Strategy, or adjacent roles
• Proven ownership of go-to-market for complex, consumer-facing digital or AI products
• Strong narrative and strategic thinking — not execution-only
• Comfort operating in ambiguity and early-stage product environments
• Excellent written and verbal communication
• Ability to influence without authority across product, design, and engineering

Bonus Qualifications:

• Experience with consumer AI products, platforms, or agentic systems
• Familiarity with LLMs, prompts, conversational UX, or AI product design concept
• Background in education, consumer tech, or platforms at scale
• Experience operating at L4–L5 level in top B2C and technology companies