Assistant Trade Marketing Manager

Job Responsibilities

• Develop, monitor, and oversee the implementation of trade marketing plans for offline channels and brands to achieve business objectives.
• Analyse shopper behaviour and competitor information to deliver effective trade marketing activities and promotions.
• Plan, manage and monitor the efficient utilization of trade spend budgets across channels/brands.
• Working closely with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration to meet market needs.
• To create an impact through multiple touchpoints across channels – planogram, in-store communication, and channel activation programs.
• Create customer engagement plans for NPD and Go-To-Market along with marketing and sales.
• Responsible in planning and executing new store opening activities and grand launch event.
• Assist in monitoring and evaluation of trade promotion result and follow up plan.
• Co-ordinate with vendors/printers and suppliers to ensure quality marketing deliverables
• Evaluate the effectiveness of trade marketing initiatives to ensure sustainable business profit growth.
• Manage and ensure POSM production, allocation and full deployment across all outlets.
• Work closely with operations team to ensure accurate in-store execution.
• Collaborate with the operations team to manage POSM and signage requests.
• Any other job functions/projects that the Company assigns from time to time.

Job Requirements

Education & Qualification

Bachelor Degree in Marketing or Business Administration

Relevant Experience & Years of Service

• Min 4 - 5 years experiences in Trade Marketing in retail / FMCG industry.
• Required strong understanding of retail and distribution channels

Technical Skills, Professional Knowledge & Competencies

• Proficient in analytical skills with the ability to interpret market data and trends
• Proficient in computer skills, including Microsoft Office Suite (Word, Powerpoint, Outlook and Excel)
• Ability to work independently and as part of a team in fast-paced environment
• Excellent communication and interpersonal skills
• Willing to outstation